Blog - Launch Yourself

Launch

March 2, 2017

Stuck: What Comes Next? Part 2

Still feeling stuck, but maybe just in a new place now? Not to fret, you’ve still made progress if you started working on the three action items in part one. But let’s keep the momentum and push forward! At this point, you’ve captured the words and feedback your real clients…

Melissa Anzman

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Launch

February 28, 2017

Stuck: What Comes Next?

When I started my first coaching business after leaving my corporate job, I was overjoyed with the possibilities! I was wrapping up my coach training certification, read the “it” books (Book Yourself Solid and Get Clients Now!), hired a coach, and started to “do the work” to become a coach.…

Melissa Anzman

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Launch

February 7, 2017

Your Avatar is Failing You and Your Business

Do you know your demographic of who buys the stuff you’re selling? Are they woman in certain age range with 2 kids and a dog? Or maybe you have created your ideal customer Avatar – you’ve named her Sarah and she is exactly the type of person who you want…

Melissa Anzman

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Biz Solopreneur

May 4, 2015

A Friend Stole My Business/Product Idea

As if being a solopreneur isn’t hard enough – hustling for clients, constantly creating content and selling things, being the sole decision maker, and wearer of a thousand hats, you have to worry about someone you know stealing your idea. Or do you? Early on in my solopreneurship journey, I…

Melissa Anzman

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Biz Solopreneur

April 15, 2015

Am I Expert Enough?

This post originally appeared on Women 2.0. It never fails – you find yourself at the cross-section of finally figuring out what you want to share with the world when self-doubt and self-questioning sets in. Instead of moving forward, you’re stuck asking yourself: “Am I expert enough to do this?”…

Melissa Anzman

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Biz Launch

March 4, 2015

Launch Plan Challenge: Learn how to earn more

When people write to me about their launches, often their biggest question is, "Why didn't I earn more from my product launch?" I did everything right, but I still didn't meet my projections. I have a great product, why don't moe people want it? I wasn't quite sure what to do,…

Melissa Anzman

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Biz Launch

March 2, 2015

6 Steps to Every Launch

When I worked on my first launch, well before the word “launch” was a thing, we basically threw everything up on the wall and watched to see what stuck and what… didn’t. Every launch since then, I’ve been tweaking, learning, watching, doing. And it became clear that there were very…

Melissa Anzman

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Biz Launch

February 24, 2015

Why Does Launching Look So Easy?

It never fails. You saw your favorite online personality or coach just launch their new product and think: “This is so easy, why don’t I create my own product and launch it to the world? It’s an easy way to earn a quick buck.” Anyone who has ever launched, just…

Melissa Anzman

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Biz Launch

February 18, 2015

3 Reasons Why You Can’t Copy Someone Else’s Launch and Be Successful

We’ve all seen it happen. Maybe you’ve even done it yourself. You see someone else, maybe someone “big,” run an amazing launch and you want yours to be just as good. So you copy their launch. Copy is the biggest form of flattery, right? Obviously they are successful – so…

Melissa Anzman

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Biz Launch Solopreneur

February 11, 2015

Do I Need A Big Audience to Sell Things?

Audience size is one of those subjects that tends to freeze people into place. Most entrepreneurs don’t feel like they have a big enough audience. That they need to spend a lot of time and money on traffic generation or acquiring new leads, before they can launch something. And let’s…

Melissa Anzman

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Biz Launch Rehab Mastermind

October 29, 2014

Launch Plan Deconstruction – Part 2

Note: I’ll be holding a live free webinar training on Thursday, October 30th at 2pm PT / 5pm ET sharing the 3 Biggest Mistakes You’re Making with Your Launch. Click here to grab your spot. Now on to Part 2 – Launch Plan Deconstruction By now you have taken a…

Melissa Anzman

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Biz Launch Rehab Mastermind

October 22, 2014

Launch Plan Deconstruction – Part 1

Let’s talk launch plans, shall we? Your launch plan for your product is a key component for your product’s success. It’s the roadmap or outline to get your product in the hands of buyers. And they are darn hard to create… and stick to, but really easy to hide behind.…

Melissa Anzman

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