Melissa Anzman

Posts by Melissa

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Your Avatar is Failing You and Your Business

Do you know your demographic of who buys the stuff you’re selling? Are they woman in certain age range with 2 kids and a dog? Or maybe you have created your ideal customer Avatar – you’ve named her Sarah and she is exactly the type of person who you want to work with, your ideal client.

And after knowing exactly who SHE is, why isn’t SHE coming to buy your product, service, coaching, etc.?

Maybe you’re having a hard time finding more than one Sarah in the world, or you’ve realized that your demographic description feels either too vague or too niched. Either way, your sales aren’t what you want them to be. Heck, what they should be for as much time, energy and effort you’re putting into your business.

But why? You’ve done the work, you’ve listened to experts and you’ve probably worked with several awful clients to reach who you know are your people. Now you just have to find them… right?

Wrong. Well, sort of. You have to find your people, but your Avatar or demographic description is NOT going to get you more clients. It may help you write blog posts or know who to validate new products with, but it’s not going to make you money. In fact, it’s holding you back from what will bring you sales.

And that’s the urgent need.

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LY Podcast Ep. 28 feat. Rick Turoczy

Rick Turoczy is a serial entrepreneur with many successes under his belt – all stemming from a popular blog about the Portland, OR startup community. Rick has applied his experience to an accelerator program in Portland called PIE – the Portland Incubator Experiment.

In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster).

 

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LY Podcast Ep. 27 feat. Ann Christiano

Ann Christiano is a professor at the University of Florida and created frank – an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world.

In this episode, Ann talks about the importance of community events, how to build partnerships with others and being your most authentic self at work – and how that impacts others.

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A Friend Stole My Business/Product Idea

As if being a solopreneur isn’t hard enough – hustling for clients, constantly creating content and selling things, being the sole decision maker, and wearer of a thousand hats, you have to worry about someone you know stealing your idea. Or do you?

Early on in my solopreneurship journey, I was on either end of the spectrum when it came to sharing, brainstorming and asking for help. I would either overshare with too many people, or hold things so closely to my chest that I never sanity checked anything.

In one of my over-sharing moments, I told a trusted friend and fellow entrepreneur about a business idea that I had. It was to create a course on a very specific topic with various moving pieces and reach. I didn’t think twice about it. She was a friend of mine, a business owner herself, someone I trusted.

About two weeks later I saw that she had bootstrapped a new product launch and it was exactly the same idea I had shared with her two weeks earlier. And the kicker… she never even said anything to me about it. It was like to her, I had absolutely nothing to do with the idea or concept – she came up with it all on her own.

As outspoken as I can be, I also don’t like burning bridges so I never said anything to her about it. In fact, I helped her promote it.

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Am I Expert Enough?

This post originally appeared on Women 2.0.

It never fails – you find yourself at the cross-section of finally figuring out what you want to share with the world when self-doubt and self-questioning sets in. Instead of moving forward, you’re stuck asking yourself: “Am I expert enough to do this?”

Then you start comparing your background and experience with someone else in the field and decide you come up short in some areas: not as many years in the game, you’re younger in age, you haven’t worked with that one special client, you don’t know everything in the field, and so on.

You end up ditching your brilliant idea and direction for an easier path, or altogether, because you feel that your experience doesn’t add up.

Before getting stuck in paralysis analysis forever or ditching your dream, use this guide to test and gauge your expertise and finally answer the question, “Am I expert enough?”

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