When you look at all of the possibilities for your business over the next year, it can seem daunting while at the same time, exciting. There are so many opportunities; so many ideas; so many ways you can grow your business. Some would say endless ways.
One question I get a lot is, “Should I even do a launch for my new product/course/service?”
Today’s online marketing standards have been shifting, and there has been great emphasis on launching. Particularly BIG launches for high-end products.
This concept isn’t necessarily a new one, but the idea of making a big splash when you open your cart, is definitely the advice you can find everywhere. And while there are so many merits to doing one big launch, I’m want you to know that there are other ways to sell your product/course/service.
The quick answer to should you launch, is YES.
But how you launch is completely up to you.
The idea behind doing a big to-do or launch around a new offering, is to get as many eyeballs as possible on what you’re selling. Essentially spreading the widest net possible with hopes of converting high number of customers during the open cart time frame.