Solopreneur

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A Friend Stole My Business/Product Idea

As if being a solopreneur isn’t hard enough – hustling for clients, constantly creating content and selling things, being the sole decision maker, and wearer of a thousand hats, you have to worry about someone you know stealing your idea. Or do you?

Early on in my solopreneurship journey, I was on either end of the spectrum when it came to sharing, brainstorming and asking for help. I would either overshare with too many people, or hold things so closely to my chest that I never sanity checked anything.

In one of my over-sharing moments, I told a trusted friend and fellow entrepreneur about a business idea that I had. It was to create a course on a very specific topic with various moving pieces and reach. I didn’t think twice about it. She was a friend of mine, a business owner herself, someone I trusted.

About two weeks later I saw that she had bootstrapped a new product launch and it was exactly the same idea I had shared with her two weeks earlier. And the kicker… she never even said anything to me about it. It was like to her, I had absolutely nothing to do with the idea or concept – she came up with it all on her own.

As outspoken as I can be, I also don’t like burning bridges so I never said anything to her about it. In fact, I helped her promote it.

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Am I Expert Enough?

This post originally appeared on Women 2.0.

It never fails – you find yourself at the cross-section of finally figuring out what you want to share with the world when self-doubt and self-questioning sets in. Instead of moving forward, you’re stuck asking yourself: “Am I expert enough to do this?”

Then you start comparing your background and experience with someone else in the field and decide you come up short in some areas: not as many years in the game, you’re younger in age, you haven’t worked with that one special client, you don’t know everything in the field, and so on.

You end up ditching your brilliant idea and direction for an easier path, or altogether, because you feel that your experience doesn’t add up.

Before getting stuck in paralysis analysis forever or ditching your dream, use this guide to test and gauge your expertise and finally answer the question, “Am I expert enough?”

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LY Podcast Ep. 26 feat. Laura Leigh Clarke

Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth, when she realized she was a vanilla life coach.

In this episode, Laura talks about her realization that she wasn’t be uniquely who she is and how she pivoted her business to let her authentic self shine through… and how that impacted her business and life.

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LY Podcast Ep. 25 feat. Shannon Whitehead

Shannon Whitehead from Factory45.co, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd).

In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

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Do I Need A Big Audience to Sell Things?

Audience size is one of those subjects that tends to freeze people into place. Most entrepreneurs don’t feel like they have a big enough audience.

That they need to spend a lot of time and money on traffic generation or acquiring new leads, before they can launch something. And let’s not get started on how we even define a “big audience” (more on that later).

Here’s the truth: you can sell products and services without a list at all.

Gasp. It’s true.  It’s probably not what the traffic and online marketing experts are telling you, but the bottom line is this – an email list is not the end-all-be-all to sell things as a business owner.

In fact, let’s get real here… email lists are a relatively new concept. Products and services have been sold for thousands of years before the collection of emails was a thing.

Know this – you can sell without a list.

But I need a list… right?

The truth is, right now it is easier to sell your products and services to people who have signed up to your list. They trust you enough to welcome you into their inbox and want to hear what you have to say.

Your email list is definitely the most effective way to sell your products and services, especially when compared to other online methods, such as social media or advertising. But not having a list shouldn’t be a barrier for you to sell.

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