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Christie Mims believes that everyone should be happy in their career (something I fully agree with!) and she’s started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy.

In this episode, Christie talks about why she decided to get affiliate partners, how she’s using Jeff Walker’s Product Launch Strategy to deliver content and attract more customers, and what she’s learning in the process.

TOPICS DISCUSSED INCLUDE:

  • How to find your JV partners
  • What is a market match – serving the same community
  • The process to create videos for her launch
  • Some “rules” if you are considering Jeff Walker’s Product Launch Formula
  • Not letting competing launches get in the way of your most important product

 

RESOURCES MENTIONED IN THIS EPISODE:

WANT TO GET IN TOUCH WITH CHRISTIE?

 

cmMORE ABOUT CHRISTIE MIMS

Christie Mims is the Founder and CEO of The Revolutionary Club, the number one destination for smart women who are unwilling to settle for anything less than career happiness. Compassionate, caring, and a little kick-ass, Christie is here to make sure that you love what you do (note: life is too short not to love what you do).

A certified professional coach and recovering consultant with a background working for Fortune 500 companies, Christie has been there, done that, and worn those uncomfortable shoes. She’s dispensed career advice for Forbes, LearnVest, Brazen Careerist, Yahoo! and many more, and can be seen speaking at the University of VA, The Daily Muse, Women for Hire, The US Army, and at a variety of other organizations.

She recently did a happy dance when her website was named a Forbes Top 100 for careers, because her goal is to start a career happiness revolution. Are you coming? (It’s going to be amazing!).

Melissa Anzman (00:00): This is the launch yourself podcast with Melissa Anzman episode. Number 23, featuring Christie Mims.

Melissa Anzman (00:09): Hello, hello, and welcome to the launch yourself podcast, career, business, and brand advice to help you be seen, make an impact and deliver at your maximum potential. And now here's your host, Melissa. Anzman

Melissa Anzman (00:27): Welcome to the launch yourself podcast. I'm your host, Melissa Anzman today. We will be chatting with Christie Mims. Christie is the founder and CEO of the revolutionary club. The number one destination for smart women who are unwilling to settle for anything less than career happiness, compassionate, caring, and a little kick ass. Christie is here to make sure that you love what you do. No life is too short not to love what you do. I certified professional coach and recovering consultant with a background working for fortune 500 companies. Christie has been there, done that and worn those uncomfortable shoes. She's dispensed career advice for Forbes. Learn LearnVest brazen, careerist, Yahoo, and many more, and can be seen speaking at the university of Virginia, the daily news women for hire the U S army and a variety of other organizations. So you recently did a happy dance when her website was named a Forbes top 100 for careers, because her goal is to start a career happiness revolution.

Melissa Anzman (01:29): Are you coming? It's going to be amazing. Please. Welcome Christie to the show. I'm so excited to have my friend Christie Mims here to talk about her current launch. So Christie, welcome to the launch yourself podcast. Oh, thank you. I'm so excited to be here. So Christie and I met actually through a mutual friend. I have been doing a lot of networking recently begrudgingly and I've found these super cool people and Christie's one of them. So I'm so excited to share you with my audience particularly as you have a launch in progress now. So if you could, could you please share a little bit about the launch you want to talk about tonight? Sure. And yes, I am in the middle of it. So it's all I'm thinking about. It's called the career happiness revolution and I'm a career coach does an eight week coaching program designed to be a complete blueprint to a career that you love.

Christie Mims (02:19): And you know, it's a virtual program that peop that people can access from anywhere. So that's the program and what the launch is specifically, is it I'm going to use the term Jeff Walker style launch. I'm sure your folks have an idea of what that means, which is it's a three video series launch with JV partners. So it's a pretty big watch in that respect. Was that enough detail? Yeah, absolutely. And I just want to sort of fill in some information there, it's actually quite fortuitous that this podcast interview is coming right after Danny Iny, because Danny Iny in our last podcast talked a lot about JVS, so joint venture staff and affiliate, so that sort of interchangeable here. And while I don't talk about the Jeff Walker product launch much he is very well known for really big six, seven figure launches and his style. Once you've seen it, you'll sort of recognize it. And so I was really excited that Christie's trying that formula a little. I mean, everybody inserts their own for what works for them and their audience, but using a video launch for this product. So that is going to be a super new point of view and really is timely with Danny's introduction to JVs in our last podcast

Christie Mims (03:33): I listened to Danny. And I want to, I want to underline something he said, which is, this is not the first time I've launched this product or done a launch in this format. This is actually the third time. So this is the first time I'm having a lot of partners because I wanted to test it out first and make sure everything worked before I invited other people to work with me.

Melissa Anzman (03:52): Yeah, that's really good reminder. Thanks for sharing that because I do think to your point as well, as well as Danny's is to be able to get partners on board, you can't just launch a cold product. You know, you have, you have a pretty big list Christie, so you have probably the audience to convert on your own and probably get to get, be able to get JV on when you watch for the first time, but you don't want that experience to necessarily be bumpy. And so it is great to try it out, work out the kinks before you do bring other partners on board.

Christie Mims (04:25): Yes, yes. And I, from where I stand, you know, I believe so much in quality and everything that I do, I try to make incredibly, you know, the absolute best it could possibly be. And so I would never ask a partner to go with me until I can tell them exactly how well the product is going to do, you know, or this service they do. And I can say, you know, here's what I did and here's what worked and here's what we're going to do when we partner together. And here's why this is going to work. So, yeah, I'm a huge believer in that.

Melissa Anzman (04:51): So you have launched this product before. So what made you come to the realization to bring JV partners on this go?

Christie Mims (04:58): Well, it's really become my signature product and program. It's a way I can, I can still get to interact with people one on one, a little bit, but also reach as many people as I can. And frankly, I feel like so many people hate their jobs. That it's my mission to help as many people as I can figure out what it is that they really love. So this, so in terms of my business, I wanted this program to be something I do. And I grow and it becomes a huge part of my portfolio. So that's why I decided once I tested the launch sequence and tested the program twice and got really great reviews on the program itself, I decided, okay, the way to really make this program reach as many people as possible and make it a big part of my business is to bring the JV partners on board so I can reach their communities as well as my own.

Melissa Anzman (05:43): And I think that's a great, great thought process to it. It's, it's expanding your base, but it's expanding it for a reason. How did you choose who you would invite to become JV partners with? How did that whole process work for you

Melissa Anzman (05:58): This current line? Oh my gosh. I love this question. It was like alchemy now.

Christie Mims (06:02): Okay.

Christie Mims (06:05): So, so weirdly, even though I'm a career coach early in my business life I fell into, I fell into hanging out with a bunch of date coaches. So I made all these connections with coaches that I really liked. And, and so I first reached out to them because I know that a lot of people, when they're dating they're miserable at work and they bring that to their dates and they struggle. So, you know, I pitched the date. Coaches is like, this might be something to help your community. And because I already knew them, I built a really good relationship. And then my business is a Forbes, top 100 website for your career. And Forbes publishes obviously a hundred of, of these businesses. So I went through and I started to reach out to my fellow Forbes, top 100 folks, just actually first, not for the launch initially, but just to get to know them, to network and to exchange information and ideas. And, you know, as we got to know each other, I talked to him about my upcoming launch and for the ones that were really a great market match to me, I suggested that we partner and most of them said yes.

Melissa Anzman (07:04): So what, just to clarify market match, if you would, for you, was that other people in the career field, or were those people who had similar demographic audience? Like how did you figure out a map, a market match for you?

Christie Mims (07:17): If it was someone who, so I asked him about help. I have a health coach, date, coach and health coach, health coach and friendship, coach partners. So for those guys, it was because we serve the same community, right? So demographic wise, their community and my community are the same. And I know that some people in their communities struggle with this cause they're, you know, they're my colleagues. And I talk to them regularly for the career coaches. You know, we, for most of us do serve the same community in terms of people who are looking for help in their careers. So it was really easy. I just went for people. I, you know, most of them are basically most of them are a market match already. Right. I don't have to try far, but in addition, I had another level of criteria, which is I wanted people in the Forbes top 100 because I wanted people who were offering really great content. Right. And so that they, that they, their brand is they believe in the same stuff that I believe in. And the third criteria, which most of them don't know about. But the third secret criteria for me was, you know, are they cool?

Melissa Anzman (08:17): Right? Do they actually meet that? I'm not a jerk test. Yeah.

Christie Mims (08:21): I mean, everyone, some people in the, in the career coaching sphere, some people are a little bit more old school. Some people are a little bit more fun. I'm someone who's a little bit more fun. And I wanted to partner with people who have a little bit more fun. So that was those, those are the three criteria, but the most important was, you know, what, I'm offering going to be helpful to them because otherwise I sh you know, that's not a good partnership for them and I don't want to waste their time, but also, you know, what they do also have really high quality as well. So that, you know, we feel, they feel good trusting me. I feel good trusting them.

Melissa Anzman (08:52): So one of the questions I get a lot from my clients who are doing JVs is, you know, why would somebody in my same field, essentially, a competitor at face value want to sell and partner up with me, someone else's stuff.

Christie Mims (09:08): This is such a good question. And here's my take on it. I don't like to eat at the same restaurant all the time. I like it to have a variety of restaurants. And even if you and I do exactly the same stuff, even if you are a career coach offering, you know, helping people find their passion, and that was your number one offering, we would do it differently. We would talk differently. We are our products and our services would be slightly different. And sometimes people want that. They need a little bit of a different take. They need a fresh voice. And I, I mean, there's so many people out there there's millions, there's billions of us in the world. There's no way any one of us can serve everyone. So I, you know, I believe in abundance in that respect, I believe that there's more than enough for all of us and that we, we don't, none of us offer the same thing when it comes down to it, even if we're in the same rough niche or specialty and that, you know, our communities, if you're really there to serve your community.

Christie Mims (10:01): And I'd like to think that all of us are your community will benefit sometimes by hearing another perspective,

Melissa Anzman (10:07): You, when you were reaching out to your affiliates, I mean, obviously most of them were people you already knew what you did reach out to some new, new people. Did you have any feedback or pushback like that when you were doing your outreach?

Christie Mims (10:21): You know, the pushback that I got wasn't that it was mostly that other people were either like, this is September. So, you know, it's the most, one of the busiest times to launch because you have to launch now in order to get programs done before the holidays start. So a lot of people pushed back because they had a launch themselves and, you know, you can't, you can't, you know, when you're middle of the launch, you really can't promote for someone else because that confuses your audience and that ruins your launch. So you know, a lot of them are either thinking about launching or they have something going. And so they pushed back for that reason. Gotcha. I don't think anyone said, no, I, you know, we're just too close. And if they had, I would have said thank you for saying that. And I would've been happy to not, you know, partner with them in the future. Cause they're not cool in my mind. They're not my patients. Right. Which is one of the trips. So it's asking me to know.

Melissa Anzman (11:10): Yeah, well, and I, I wanted to ask that question because, you know, not that I knew the answer, I was pretty sure what it would be, but I think that's a big fear of a lot of people before they go out and start asking, is that fear of, you know, the rejection of what makes me unique versus them. And how am I going to explain this to someone when they grill me about it? And I just wanted you to use your example because I feel like career coaches are known for being pretty tough in that regard. But you didn't get anybody grilling you on it. So it's not necessarily something to expect. No, as a leap

Christie Mims (11:46): Was really, really nice for the most part, actually, you know, and most of them said, yes though. I will say, you know, I did something for everyone. Who's, who's doing a JV launch and I'm sure Jay talked about this too. You know, I made it as easy on them to say yes as possible. You know, it was very friendly in my email and we got together and we chatted and I got to know them a little bit. And I presented all of my metrics and things I'd gotten from my last launch and some testimonials. So they, and I showed them the launch pages and all the infrastructure that I had. So they could feel really, really good about what they're promoting and also, so they felt safe knowing that I know what I'm doing. So that was another reason why it was easy for them to say yes, a lot of times people reach out to me, especially for telesummits and they'll say, Oh, you know, what do you partner with me in this?

Christie Mims (12:30): Telesummit people have to hear what you're talking about, but, you know, it's clear that they don't really know what they're doing. They don't, you know, I have no idea who else was participating, you know, all sorts of other stuff. And I think people forget that when, when JVs choose to partner with you, they're putting their brand and their name on the line. Right. And that's true for some of like, for those of us that really, you know, I, I believe in everything that I offer and I, anything that I recommend, I want people to, I community to feel comfortable saying yes to. So, you know, I like, I'm very, very strict about that because I don't want to just, I don't want to, I'm not here to just make money. I mean, yes, I run a business, but that's, that's not, you know, they'll be all of what I'm doing by any means.

Melissa Anzman (13:09): Yeah, absolutely. So you're literally mid launch right now. I think we're still, you know, when, when this airs we'll be right in the middle you're probably at the tail end of the prelaunch as we're recording this now. So what has been working for you? Well, that may have surprised you or, or just in general, what's working well with the lunch.

Christie Mims (13:29): So what's working well, are the videos you know, I created three videos and this is a way for my community to get to know me better, but also for the JVs community to get to know me before I ever tried to sell them anything. And the videos are each 15 to 20 minutes long and there are about, you know, some of the problems people face when trying to find their dream job and most importantly, how to find your passion. And so, you know, what's working well is I actually had, I had three videos that I shot in the spring for the last launch I did. But I reached out all of them and one of them, I reached out twice this round and spent a ton of time on it. And so in some ways that did not work well.

Christie Mims (14:09): And at the time when I found out that I had to reshoot one of them, because the sound quality messed up, I just wanted to lay down and die because they take a lot and they take a lot out of me. However, you know, I, I followed you know, I really respect what Jeff does and I, I, I followed his formula, you know, to a degree. And I'm getting such great feedback on them and what's great about it for me is people get to know me. A lot of them are gonna watch the videos and they're not even going to need to sign up for the course. They're going to get what they need from the videos. And you know what, that's awesome because I believe everyone deserves career happiness, but for the people who are interested in the course, this is going to be a really great way for them to feel good about paying me to help them because they can see that my content is really good.

Melissa Anzman (14:52): Yeah. How how did you record your videos? Were they professionally done? Did you have your own setup? Like how intricate was it for you?

Christie Mims (15:03): It was, it was somewhat intricate there. My boyfriend has a hobby of being a videographer

Melissa Anzman (15:10): That comes in handy right there

Christie Mims (15:12): And super handy. So so he has, you know, all that. He has all sorts of gadgets. We have cameras and filters and light kits and for tripods and all sorts of stuff. So so he, we did, we did the videos together or, I mean, he shot, he shot and edited them for me. And I obviously created all the content and that and everything. We shot them actually in my office. And so if you watch the videos, you can see that. And I really liked that because it's where I actually work. So it's very personal to me and very comfortable to me. But it's also nice that, you know, we have the benefit is of course that I get such good control over how the video looks cause I'm there when they're being edited. The downside

Melissa Anzman (15:50): Probably much to the chagrin of your boyfriend

Christie Mims (15:54): Downside, is it like I owe him, like, I can't even tell you, I, at this point, I don't even know how much I owe him. Right. And like, I need to be buying him a trip to Hawaii or something right now, because it does take a lot of time and it's a lot of stress. You know, there is an advantage to hiring someone to do it for you. So you can just go to the shoe Stu shoot, and then that's, you know, you don't have to worry about it. So, yeah.

Melissa Anzman (16:15): Have you found an increased conversion rate so far with this new formula that you're using versus your previous launches?

Christie Mims (16:22): Yeah. So the first time I launched this it was the worst launch of all time. It was like embarrassing, I'm ashamed.

Melissa Anzman (16:29): We all have one or two don't you fret?

Christie Mims (16:33): I, I had watched other people launch, so this was like a rear guide, watch. Some other people launched and I thought, Oh, so people just do videos. That's awesome. I'll just shoot some videos and people buy my products. That was not the way to go. So

Christie Mims (16:49): The first one,

Christie Mims (16:49): The videos are terrible because they were just terrible. And I had no idea what I was doing and it did not convert. Right. I might as well have not done the videos and just like announced to my community, I was doing a launch. But yeah, so yesterday I, I got lost in my sentence to answer your question. Yeah, no, the videos absolutely helped convert. And they, they, people just because people can see you and connect with you. And also because I have a, you know, I have a whole comment section below the videos and what's really cool is that I can, then people can ask me questions after they watched the video and I can give them a little bit of coaching via the Facebook comments. And so they really get to interact and engage with you and get to know you.

Christie Mims (17:29): And I think that builds a lot of trust and credibility, right. That you really do know talking about. And then people feel more comfortable buying from you at that stage because, you know, you were there, you're answering their questions. They could physically see you, and that builds such a strong connection. So yeah, so, you know, I can't, I don't, I'm not, I'm affiliated with Jeff in any way, by the way, but, you know, I really do this, this type of launch is incredibly time consuming and it has a lot of moving parts and shooting video is a lot of work. However, it's, it's a really great way to have a JV launch

Melissa Anzman (18:05): Now, in your opinion, and again, this is just your opinion, so don't feel like you have to be the expert, but do you think that this type of launch and formula would be good or successful or a great Avenue to go down for any, any type of level of launch? Or do you feel like it, you definitely need to have a pretty big fan base already a big email list, a well known name, like what are sort of the contingencies around this being successful? Do you think

Christie Mims (18:32): First one is a product cost? I don't think it's worth it to do this kind of lunch. Unless the product is at least at least if several hundred dollars, if not higher, right? Cause it's too much work. Like if your product is cheaper than that, just to an email launch, really, it's not great. But if I think this is the type of launch that in my experience, this is a type of launch. It's amazing for partners because they can mail into any one of the three videos they get to they get to share awesome content with their list of their we're basically just giving their lists something great. And then if they really want to help you out, they can email once, once you start to sell again and they can kind of tell their people about the program or not, but either way they, they get this wonderful piece of content to share.

Christie Mims (19:17): So I think it's, so yeah, if you have a good product, if you have an expensive product, a lot of people do these launches. If they have a product over a thousand dollars this type of video launch, and you don't have to have a big list to do it, but if you do that, then you do need to have some really good JV partners, right? Because again, launching conversion is just a numbers game. So at some point you've got to have just a certain amount of people if you want to make sales. So if you don't, you know, you could build your list really well. If you have a good, a good amount of JV partners, and you can show them that you have a sophisticated launch sequence. So you yourself could have a few hundred people or a couple thousand people, but if you test it out and it converts pretty well to your community, then you can do some amazing stuff with JV partners and it's worth it to do that was long winded.

Melissa Anzman (20:03): No, I love the answer though. And I, and I think it's a lot of good information for people to consider. It's not just do three videos and call it a day. There's a lot that goes into these types of launches. So I think that's really helpful. Yeah. So we've talked about the good stuff. So now it's time to peel back the onion. I totally just said that. Can you believe it? It's time to peel back the onion a little bit and let's feel about, Oh gosh, we're going to turn into one of our, one of our fun calls. But I know they usually, they usually devolve into that, but what hasn't been working as well as you had expected,

Christie Mims (20:42): Oh, the list is long. Yeah, I think in every launch you're gonna, like, you're gonna make ideally new mistakes, ideally not the same mistakes. Right. One would hope. I mean, you know, growth has to happen somewhere. Like, so one thing I didn't do well, by the way. So I kept a really detailed launch log on my last launch so that I could refer back to it on my next launch. And I have not looked at it. I just remembered it.

Melissa Anzman (21:08): Good.

Christie Mims (21:10): So that hasn't worked well, what else hasn't worked? Well one thing that, that I would do differently is my I w I got a new online business manager in August and she's amazing. Like I love her, but I hit her with first transferring my entire system over to a new backend support system. And then with this launch, and the problem is, is she's got three other clients launching at the same time. So I wish I could've had like, had structured next time we do this. It won't be an issue cause she'll have been with me longer and we'll know what to expect, but I wish I could have had more of her time this week. Cause there's been some meltdowns, both with me, like a lot of stuff going on as well as some of our other clients. And I have three people working pretty hard on this launch with me.

Christie Mims (21:52): But they all have different skillsets. So I think just having a, having a meeting a couple of weeks ago with everyone involved with the launch and being like, okay, these are the days that probably something's going to go wrong and we need to know you need like block off your calendar now. And the days that something goes wrong are the days when all of your JVs mail and like your website crashes, you know or like, so the first, you know, your first piece of content goes out, like that's probably something that's going to go wrong, you know? And just kind of thinking about that. So I wish I had had that meeting and we probably should actually be having stand up meetings every other day and we're not. So like that was something I'm going to probably start doing next week with her and the rest of my team. Fortunately my team is really responsive, so things have been fixed pretty quickly, but I tend to panic.

Melissa Anzman (22:37): Yeah.

Christie Mims (22:37): And I'm not good with technology. So someone will email me and be like, I can't access the video and I'll be like, okay.

Christie Mims (22:42): Wow.

Christie Mims (22:48): And then one of them, one of my team members will be like, have you tried refresh?

Christie Mims (22:54): So that's been going on. And the other thing is you know, I've had, I've worked, I've actually have worked with JVs in the past, but this time is the first time I'm doing a really sophisticated, big launch on a product like this. And so, you know, I had, I have, I'm always optimistic about everything. And so I always you know, I based on like list sizes and what I know so many people, I, you know, I was expecting a certain amount of people them to send me a certain amount of people and it's been a little bit lower than I had initially expected. And I, so I think one thing to, to, to know is to kind of have low expectations going in because it truly, you know, it truly is a numbers game. And I did something to, I I asked my JVs to mail on the first day, the first video.

Christie Mims (23:40): And then again, for some who are, who are offering bonuses and mailing, when my cart opens, I gave them information for that, but I didn't pressure them to mail to the second video or to the third video. And I wish I had asked, I had asked them to do that as well. I mean, most of the time you can't really expect to have use to do more than one or two mailings for you, depending on how committed they are committed. Jvs will mail, you know, potentially three, four times on your behalf if they're offering bonuses to their community. And if they're really intent on that. But yeah, it would have been, I think it would have been better to try to try to get them to mail or at least to give them the option. I didn't want to overwhelm them with information since I've sent them so much information in terms of here's email one, here's the email and the card opens, right. Here's the social media the best, but I wish I'd just gone ahead and given them the option to do that. And now I have to ask if they want to and then follow up with the information. And so that's more work. So that, and yeah, I think the other thing I would have done too is I probably, I, because this is my year of always be launching. I've never not been launching something this year except for three weeks in February. So

Melissa Anzman (24:48): That's intense my friends.

Christie Mims (24:50): So like I wanna, I want to lay down and die. I've I'm like eyeballing flights to Hawaii right now. So so my one other one other huge mistake that I made was I was doing a launch for this really high end retreat that I have in Sonoma and late October. And, and it just totally went awry. And it took me for, it was with the longest launch of all time. It took me forever and it was distracting from this particular launch. And I wish I had started networking with the JVs back in may and June a little bit more instead I was doing it kind of like July, August. But the other launch really distracted me. And that was a mistake because the truth is this launches is the most important launch of my year. And I strategically took my eye off the ball on that. So, you know, when you are planning your launches, you know, think about what your most important launches and like let nothing distract you. That was a huge mistake of mine.

Melissa Anzman (25:41): Yeah. And to add to that, you know, most important launch, how to, how to determine that I think yours is a good example in that it's not necessarily the most important launch because you'll make the most money on it, although you probably have the, the ability to do so. It's because you're trying to test out if this is going to be your flagship branding course, right. That's sort of what you lead with. This is what you want to launch and sort of become synonymous with your name. And so that's why it's the most important launch for you. Not necessarily the income you're going to earn from it. Yeah,

Christie Mims (26:16): Yeah, it is. Yes, yes. It is a test of this is a real test of my business this time. And you know, depending on how we do it, it could very well be the most. I did a really big launch in early in the year, but it could be very well be the most descriptive launch of the year too. So for both reasons, you know, it was foolish of me to be distracted by something else for so long. And I also just another note, don't do what I did. Don't this is my fifth launch of the year. Like please launch five times in nine months. That's crazy. Talk,

Melissa Anzman (26:46): Welcome to what I do all day long. I help others launch it. Well,

Christie Mims (26:50): Tell me a minute and say what I did that was really crazy. I created and launched four new programs. This is the second time I'm launching this one. And so, but now I'm launching with JV, so that's a whole other level, but you can launch five times, just don't create like something new each time you launch. Cause that, that, like I wrote a book this year, I brought on a whole ton of private clients. You know, I completely upgraded this program. The second time I launched it and created all of the, you know, infrastructure now, you know, like, so it's just, it's great, but it's, it's, you know, you, you can either create, or you can launch, but please don't, don't do bolt constantly if I go for break, because I'm pretty, I'm having a good time. I'm actually having a good time with this launch, but I am, I am really tired.

Melissa Anzman (27:32): So yeah, it's a lot of work. It's not just what phrase did I hear the other day. It's not just publish and pray. You're not going to get results with that, which I think is such a great term. Yeah. If you can't. Yeah,

Christie Mims (27:47): No, you've got to have enough in yourself. You've got to have enough in the tank and you know, the people who sign up for this program, like I want it, I want them to have the best eight weeks of their life. You know, I want them to find their passion and find an amazing career. So, you know, after this launch is over, I need to have enough in the tank to give them, you know, everything that they want and need. So they're ready to make an amazing career transition as soon as possible. And you know, so also awesome. See everything when you launch, you still have to deliver,

Melissa Anzman (28:12): Right. So it still has to be worth it and high quality and all that fun stuff. Yeah.

Christie Mims (28:17): And, you know, I refuse to compromise on that because I care, like I care about this is such a big issue. People's careers are such a big thing and you deserve to work. You love, and I want you to have 110% of my focus. So so that's, you know, one thing just to think about like, I always, the other good piece of advice take a week off before the program starts in the end of the launch. Like don't have them start the next day. Okay. That's yeah. That's smart take, I made like last year, but I'm not doing it anymore. And that's why, you know, I feel, I feel confident that I can deliver great work when the program starts, because I'm going to have a break before we get going and bill I'll be able to recharge, which is awesome.

Melissa Anzman (28:54): Just in general, what's your best negative advice for someone who's looking to launch a JV program

Christie Mims (29:01): Look beyond the lunch and build really strong relationships with your JVs. So that it's not just about this program, it's about your future, the future of your business. And just focus on making it as easy on them as possible and thinking about, you know, predict every need or wants that they have so that it makes them super easy for them to just press send and tell their communities about how awesome you are.

Melissa Anzman (29:26): That's great. And if you could please share where everyone can find you and your launch online.

Christie Mims (29:32): You can find my launch at thecareerhappinessrevolution.com. So thecareerhappinessrevolution.com. That's where if you're curious and you want to see the videos or watch them and join in the comments you can, you can opt in and see all of that. There'll be, there'll be up for a little while longer before they go down. And my business is called the revolutionary club. So that's therevolutionaryclub.com because, you know, we should all be creating career happiness revolutions in our life. So you can find me and my blog and all of my wisdom and a bunch of free, free things on my website. If you're interested in career health over there.

Melissa Anzman (30:05): Awesome. And I'll be sure to include all of your contact information in the show notes and Christie, it's been great having you on. Thanks for sharing everything about your current launch. I can't wait to hear about how successful it was.

Christie Mims (30:19): Thank you.

Melissa Anzman (30:21): I hope you enjoyed today's episode with Christie Mims. She shared so many great nuggets of information about her current launch and helping you find your career happiness. If you'd like to get the show notes for this episode, you can go to launchyourself.Co/session23. Again, that's launchyourself.co/session23. And if you enjoyed this episode, please be sure to subscribe on Stitcher and iTunes and leave us a great review until next time.

Melissa Anzman (30:49): Thanks for listening to the launch yourself podcast. Join the conversation at www.launchyourself.co.