Hi friends! In today’s short episode, I am excited to share what I’ve been up to over the past five years (growing a B2B business to 7-figures and launching over $25 million of digital products), and I’m excited to share new interviews and information nuggets with you right here, with the Launch Yourself podcast.
(00:01): Welcome to the launch yourself podcast. My name is Melissa Anzman. I'm a bestselling author and the CEO of two businesses, an employee experience company, and launch yourself where I help entrepreneurs diversify and scale their business by launching digital products each week, you'll hear mind blowing interviews, where we peek behind the curtain of other people's launches, as well as actual tips and strategies that you can implement in your daily work life to create launches that actually make you money. Thanks for spending some time with me today. Now let's get started friends. I'm so excited to be back. I originally started this podcast in 2013, before podcasting was really a thing and I stepped away from it five years ago in 2015 to focus on growing my businesses a little did I know where life would take me from there, but I stepped back into my employee experience slash HR consulting business to grow that and learn everything I could about B2B businesses, marketing and sales, eventually growing that business to what it is today.
(01:10): A seven figure business that works with fortune 500 companies and does really great work while I was also still working with some referral clients here at launch yourself on their launch strategy and growing their business with digital products, courses, books, et cetera. In that time I've worked on over $25 million of successful launches in this space. And that doesn't include all of the launching I've done with my B2B business and corporations. And that's how I knew it was time to come back here. After five years I've been compiling everything I've learned about those launches and how I went about scaling my own business, using digital products, solutions, and platforms. And I'm back here to share everything that I learned with you so that you can take it and do the same for your own business. Now, this podcast is going to feel a bit different than it felt before we used to focus on in each interview, a specific point in time, a specific launch moment or decision.
(02:19): And then we dig behind the scenes around how each gas land launched that product launched that moment and what they learned going forward. We're still going to go behind the scenes because hello, it's me. And you know, I love nothing more than sharing the truth about online businesses, launching and digital products. And I'm a little bit nosy about it, but we are going to focus on a specific product or launch versus a moment. So we're going to dig into our interviewees launch plan, details, their strategy, the tactics they use, we're going to uncover their processes. I'm going to about TAC. We're going to go deep about their successes and failure moments and what they learned or would do differently next time. So all of this is so that you can apply their insights to your own launches and digital products. So yes, we are going to still have some really great conversations and interesting entrepreneurs joining us, but above all else, you're going to walk away from each episode with knowledge nuggets that you can apply to your own business right now. And the launch yourself podcast is just the start. So join me for new episodes and interviews each week to peek behind the curtain. So you can launch your own digital product course ebook podcast, et cetera, in a way that makes you actual money to join the free launch yourself workshop will you'll learn why digital products aren't selling nearly as much as he planned for and how to diversify and scale your income by launching the right way. Text launch yourself, all one word two, four, four, two, two, two.
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