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New today on Life After College:

Long before I ended up quitting my corporate job, I had dreams of venturing out on my own. I looked everywhere for advice of how to make it happen.

When I was planning my (second) exit out of the corporate world to become a solopreneur, I had dreams of grandeur. Thoughts of what being an entrepreneur meant. What my daily life would consist of. All of the money that would be rolling in the door and the clients I’d be helping.

I sucked at balancing the side hustle thing. I’m an “all-in” or “all-out” kind of gal, so sticking it out to do my corporate job and my passion project at the same time, wasn’t ideal. I was ready to launch – and be a solopreneur.

After a lot of thought and debate, I settled on what my company would be and who I would be serving. Put my shingle out on the web, and sat back waiting for one narrow niche demographic to find me. My first mission statement was, “I work with working professionals age 25–45 who are looking to redefine their career path.”

In my mind, being a solopreneur meant that I could only do one thing – I had to be known for one thing, or I would never earn a living or have paying clients. The people around me, the bloggers and online business owners I followed, the coaches and writers, and everyone in between… seemed to have just one business. One income stream. One “passion.” And as restrictive as that felt to me, I figured they knew much more that I did.

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