product launch Archives - Launch Yourself

Launch

February 7, 2017

Your Avatar is Failing You and Your Business

Do you know your demographic of who buys the stuff you’re selling? Are they woman in certain age range with 2 kids and a dog? Or maybe you have created your ideal customer Avatar – you’ve named her Sarah and she is exactly the type of person who you want…

Melissa Anzman

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Biz Launch

March 2, 2015

6 Steps to Every Launch

When I worked on my first launch, well before the word “launch” was a thing, we basically threw everything up on the wall and watched to see what stuck and what… didn’t. Every launch since then, I’ve been tweaking, learning, watching, doing. And it became clear that there were very…

Melissa Anzman

Love0

Biz Launch Rehab Mastermind

October 22, 2014

Launch Plan Deconstruction – Part 1

Let’s talk launch plans, shall we? Your launch plan for your product is a key component for your product’s success. It’s the roadmap or outline to get your product in the hands of buyers. And they are darn hard to create… and stick to, but really easy to hide behind.…

Melissa Anzman

Love0

Finding Passion Podcast

September 24, 2014

LY Podcast: Ep 23 – Why You Should Get Affiliate Partners with Christie Mims

Christie Mims believes that everyone should be happy in their career (something I fully agree with!) and she's started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy. In this…

Melissa Anzman

Love0

product launch

Your Avatar is Failing You and Your Business

6 Steps to Every Launch

Launch Plan Deconstruction – Part 1

LY Podcast: Ep 23 – Why You Should Get Affiliate Partners with Christie Mims

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