The most comprehensive program for creating, building, launching, and selling your digital products!

Do you ever feel like everyone else has this digital product “thing” figured out, but you’re still struggling?


If you’ve been trying to create content for your digital product, it can be frustrating when you’re left staring at a blank screen, not sure what to include or leave out – stuck in analysis paralysis instead of making money.

Maybe you’ve questioned yourself a million times… will someone even want this? (And if so, how are they going to find it?).

Or perhaps you’re thinking, “If I could only get over these ridiculous tech hurdles and have a finished product, it will sell like hotcakes!”

Then you try to build it… just barely stopping yourself from throwing your laptop across the room because ugh, the tech! And when you finally DO share your product with the world… you get NOTHING BUT CRICKETS.


You’re left in the exact same position you’re in now (or even a bit worse-off for all the time and energy you wasted):

Wanting a digital product that helps people get results and reinforcing why you are THE expert in your field, and why everyone should hire you.

And you’re starting to wonder if maybe your product isn’t great, thinking you need to add more to it, tweak the price, or just be patient. Maybe re-tinkering the product to perfection is the answer. Or, buying another “guru’s system” could bring in the cash.

Spoiler alert: it’s NOT.

Truth: Your efforts thus far haven’t landed you a ton of online sales or your dream clients.

In order to change that, you have to make a change.

The fact is: Whether you are creating your first digital product OR you have one that isn’t selling, your approach is broken. Good news… the solution is the same.

A better transformation with a consistent story.


Transformation is the awesome-sauce that makes clients desperate for your products, and story is why they will keep coming back and spreading the word.

Transformation speaks to EXACTLY what your clients need to know in order to spend their hard-earned money to buy your solution… and your story tells them exactly why they need to take action now.

And when your digital product has a transformation that is…

  • Very specific and narrow
  • Packaged in the right digital product for your audience
  • Aligned with zone of genius

… then your PRODUCT turns into a SALES MACHINE and your buyers become AMBASSADORS.

Imagine having a digital product that your clients clamor over AND sells… without all of the tech, endless funnel tweaking, or sleazy sales BS.

What would happen? Let me peek into your future…

  • You would have a product that is very easy to talk about and stand behind
  • You wouldn’t be wasting months (ahem, years?) over-manufacturing a product that doesn’t have a chance selling
  • You would be able to diversify and scale your income, being able to feel cash comfortable in any economy
  • You wouldn’t be wasting tons of money buying every guru’s course or system, only to find out it doesn’t work for you or abandoning it when it gets hard

And not only is this possible, but I created a program to help you accomplish all of this (and tons more).


The most comprehensive program for creating, building, launching, and selling your digital products.

Digital Products Accelerator is the only program of its kind that not only helps you define exactly the right transformation for your product, but also how to build it (including all the tech), and get it into the hands of your customers.

Hey there!
I’m Melissa Anzman, best-selling author and the 7-figure CEO of bettHR (an employee experience company) and Launch Yourself, where we help entrepreneurs diversify and scale their business with digital products. My mission is to share everything I’ve learned launching over $25 million in digital products with you, so you can create digital products that sell.

Having digital products that sell has been THE single most powerful way I’ve been able to grow my business in a scalable way, while giving me the freedom to serve more clients.

It’s what helped me grow my business from 5-figures to 6-figures and then to 7-figures. Unlike other high-touch business models (like 1:1 coaching or keynote speaking), having digital products available to sell can be a very simple way to reach more customers and produce life-changing revenue on your terms.

But when I talked to my business friends, I kept hearing the same things. Things like:

  • “I just spent a ton of money on this course to teach me how to create courses, and three months later, my course still isn’t selling.”
  • “I started creating a membership site, but the tech was so hard to figure out, so I abandoned it.”
  • “I keep thinking about digital courses, but I can’t seem to start.”
  • “My eBook has been for sale for ages, but money is definitely not coming in while I sleep.”

So, I took everything that I’ve learned on the many launches (including the wild successful ones and complete failures), and pulled it together in one place.

But the thing is… having a digital product that sells takes more than just copying someone else’s step-by-step process.

It takes a lot of strategic planning, defining your transformation, detailing out your story… and that’s all before you start thinking about the kind of product, how to build it, and eek… selling it!

I designed Digital Products Accelerator to be more than “just a course.” It’s hands-on, 1:1 support, community, best practices, and OMG… ALL the tech walkthrough you need, to ensure you create a product that sells… and sells some more.

And one more thing

Creating a digital product that sells isn’t as hard as it looks (well, not in theory).

It is something that you could Google-fu your way through or plug-and-play your heart away. But by taking either one of these approaches, you’re constantly learning things the hard way. Or getting stuck in analysis paralysis. Or worse, putting your blood, sweat, and tears into something that… never sells.

Digital Products Accelerator is literally the one-stop-shop for creating a digital product that sells. It covers everything that you need to know for just about any type of digital product that you can sell. And it does it with individualized support, technology tutorials, coaching, accountability, and community.

Maybe you’re thinking… “YEAH, OK, but I’m STILL not sure that another program can help me.”

I hear you. After all, you’re tired of wasting time, money, and energy on things that result in a big fat ZERO.

And this is when your desire to protect yourself is in the right place, but your thinking is off-track…

Here’s how Digital Product Accelerator is different from other courses and programs:

  • It’s not a course or a membership or a plug-and-play thing. This is a 6-month accelerator program where you will learn the strategy, tactics, and tech to create (or update) your digital product… not just the one type of product we think you should sell right now.
  • We personalize your learning plan, based on what you want to achieve during the program so you don’t need to weed through modules that don’t help you.
  • You have ongoing support, accountability, live teaching, and coaching—so if you have a question, you can get it answered and keep moving forward.
  • You have access to over $25 million of successful launch best practices (that doesn’t include the big corporate client launches we’ve done that we don’t add into that total!)—what worked, what didn’t and why.
  • You will learn the process to create profit-generating digital products, that you can apply in perpetuity and your business grows and scales.

“Anyone who has gone through “a launch” before knows what a roller coaster it can be. Having Melissa in my corner was invaluable to my strategy, sanity, and success. We worked together on strategy 2.5 months before I went into “launch mode,” and she helped to ensure that the steps I took were smart, calculated and strategic. With Melissa’s guidance, I ended up tripling my enrollment numbers from the previous year and was thrilled with the overall success of my launch.”

– Shannon Johr

In the Digital Products Accelerator, you’ll learn how to…

  • Continuously create focused transformations for your customer
  • Choose the right digital product for your audience
  • Validate your product ideas before you build them
  • Price your product based on your transformation and sales strategy
  • Build your digital product—from soup-to-nuts, including all of the technology
  • Create content quickly to include in your product
  • Develop the right high-performing sales funnel for your product
  • Write copy and sales pages that convert
  • Design marketing and sales materials that get attention 
  • Use organic lead generation + paid ads, to drive traffic and sales 
  • Put your product on evergreen to sell while you sleep (after you do the work, of course)
  • Repeat the Digital Products Accelerator process for future products

What you get inside Digital Products Accelerator

Accelerator Audit Plan

When you join Digital Products Accelerator, you will complete an intake assessment covering all of the details about your business and digital product.
Once you complete the assessment, you will receive an Accelerator Audit Plan outlining your area of focus and digital product plan.
You will have an individual Accelerator Audit Plan call to decide together, your goals and milestones during the program, and answer any questions before we start creating your product.
Your Accelerator Audit Plan will include a personalized training plan, to ensure you stay on-track and reach your goals.


You are not doing this alone! You will get high-touch support and accountability throughout the program including weekly accountability check-ins via email and ongoing updates in the community.
Monthly co-working sessions to implement specific strategies and tactics.
Access to a human being (more props, experts!) when you need extra support, guidance, or motivation.

Coaching and Consulting

Bi-monthly group laser coaching calls to get all of your questions answered and learn from others in the community.
Monthly individual 30-minute coaching calls with Melissa to tackle big-picture strategy challenges and wins.


Access to a private Facebook group for Accelerator members only, to ask questions, get feedback, share wins, and more in between coaching sessions.
Team Launch Yourself will be in the Facebook group daily, Monday through Friday, to ensure you can keep moving forward in a timely manner.

Learning and Training

Personalized training roadmap to keep you focused on achieving your results without having to wade through content or modules that aren’t aligned with your Plan.
Personalized access to a membership site with training videos and audio recordings on everything you need to know to build and sell your digital product, updated on an ongoing basis to include the latest strategies and best practices.
Technology training library for an extensive number of tools (with more being added) you need to build and sell your digital product. Tech is no longer an excuse!!!
Downloadable guides, templates, checklists, and swipe copy for fast implementation.
Expert guests throughout the Accelerator to help you learn even more on topics like copywriting, Facebook ads, systems, funnels, and more.

“Working with Melissa is THE best investment I have made in two years of running my own business. She is incredibly smart, strategic, skilled with technology and savvy about all aspects of launching and communicating a product.” 

– Jenny Blake

Enroll in Digital Products Accelerator Today

6 Monthly Payments of


One-Time Payment of


“As I work to grow my business, Melissa has been instrumental in helping me with prioritizing and breaking down projects in a way that makes sense. What sets Melissa apart, however, is that she has experience in successful launches of ebooks, affiliate programs, websites and more. When I or any of my clients encounters a problem or needs guidance on how to go from concept to launch, Melissa is the first and only person I need to call.”

– Emily Ho

emily sandford

“I was finally able to decrease my number of one-on-one coaching clients when my course starting selling. Before working with Launch Yourself, I sold a course every now and then, but now I have regular 5-figure launches and have been able to set-it on evergreen, bringing in sales almost every day.

– R. Diaz

“My ebook sales have well exceeded my plan, especially after I wasn’t able to sell more than 10 copies at first. After working with Melissa, I was able to create a clear transformation and find people who were eager to buy. My first ebook’s success has led me to create two more digital products that are earning me money each month.”

– Sarah K. 

“I knew I wanted to create a product that would help my clients and create consistent income for me while allowing me to scale my business and earnings. After working with Launch Yourself, I launched a membership site that has added new members every month, and has replaced the money (plus some) I used to earn with one-on-one coaching clients.”

– Greg S. 

Let’s Recap… Shall We? 

Here’s everything you get in Digital Products Accelerator

  • Accelerator Audit Plan and Call 
  • Customized Training Plan and Roadmap
  • Weekly Accountability Check-ins
  • Weekly Group Coaching 
  • Monthly One-on-One Coaching
  • Monthly Live Strategy Sessions
  • Monthly Co-Working Sessions
  • Private Facebook Group for questions and building community
  • Trainings on everything you need to build and sell your digital product
  • Tech Library to walk you through all of your tech needs
  • Downloadable guides, templates, checklists, and swipe copy for fast implementation
  • A business accelerator so you can create grow your business using digital products, diversifying your income and scaling your outcomes

Enroll in Digital Products Accelerator Today

6 Monthly Payments of


One-Time Payment of


Questions? Here are the most frequent ones…

Who is this program for?

This program is for ambitious coaches, business owners, and CEO’s (online or brick and mortar) who want to diversify and scale their revenue using digital products.

I’m feeling a bit overwhelmed by all the things I’m going to need to learn and execute inside this program. Are you sure I can do this?

I’ll be totally up-front with you, cause we’re all about keeping it real.

YES, there’s a significant amount of things I’m going to ask you to learn and implement inside Digital Products Accelerator and it will probably feel like you’re outside of your comfort zone at times.

And YES, you’ll have moments when you might curse my name out loud (with love I hope!).

But here’s the thing… As long as you’re willing to invest a few hours every week and reach out for help every time you get stuck, you can absolutely do this.

I’ve created this program to be everything you need to get started and sell digital products – with no wasted time or energy. EVERYTHING you’re doing is bringing you one step closer to scaling your business.

Where do digital products fit into my existing product mix or business?

This is all about creating a business that is diversified, so you are earning money offline or one-on-one solutions (should you want to do that) and through digital products.

If you wish to add digital products to an existing service-based business or client work, you’re absolutely invited to do so.

Will I need to invest in any other trainings to create and launch my digital product?

Absolutely not. This is critical to what makes the Accelerator different from so many of those other courses or programs out there.

You are getting EVERYTHING, and we mean EVERYTHING you need to create, build, and sell your digital product. You are not going to need to invest in another course to learn how to do this.

You may decide to invest in things like a specific platform, tool, community, or ads, to scale, but it’s absolutely not necessary. We provide you with the information you need at every step along the way.

Do I need to be techy, to pull this off?

Heck to the no! First, we love tech here… which benefits you because we include all of the tech that you may encounter in the program! And OMG, if you need some additional hands-on support for something not already in the tech library, we’ve got you covered for that too.

Learning tech comes with a huge learning curve, but we remove it completely so you can build and sell your product without any tech barriers. We will provide you with our favorite tech recommendations and share the “why” behind them, so you can keep moving forward.

As long as you’re willing to put in the effort and follow along with the lessons, the tech will NEVER be an obstacle for you inside of Digital Products Accelerator.

What kinds of digital products can I create inside Digital Products Accelerator?

We have expertise in many different kinds of digital products, but the beauty of Digital Products Accelerator, is that our process is applicable to just about every digital product out there.

We have extensive plans and trainings for these products, and continue to add-on new products as the marketplace expands:

  • Ebooks
  • Courses
  • Low-offer tripwires
  • Programs
  • Membership sites
  • Webinars
  • Workshops
  • Audio programs
  • Email programs
  • Keynotes/speaking
  • Design elements
  • Online store/eCommerce
  • Teaching subscriptions
  • Templates
  • … and more!

How much does Digital Products Accelerator cost?

We offer an affordable payment plan of $997 a month, or you can pay in full upfront and save 10% $5,400.

Will I get feedback on *my* work?

YES! This is something that makes us different than the rest of the courses out there. It’s NOT a do-it-on-your-own program. This is a hands-on, support when you need it experience. You will get feedback throughout the program – for your specific needs and you can learn from others in the group. Feedback galore is our motto!

Do you have a refund policy?

We don’t offer refunds for this program because we are proud of our 100 % NO-FAIL GUARANTEE.

We’ve never had someone go through the Digital Products Accelerator program as intended and not receive an extraordinary return on their investment. If you’re the first, let’s talk.

This program isn’t for tire-kickers, complainers, or people who are searching for a “get rich quick” scheme. This is for those who are committed to scaling. If that’s you, we’re fully, 100% committed to your success. If it’s not, we strongly encourage you to seek out another program instead.

If you don’t want to do the work and get the results, my advice is… don’t purchase the program. 😉

How long will I have access to Digital Products Accelerator?

Digital Products Accelerator is a 6-month program. When you sign-up, you have access for 6-months, and if you feel like you want to renew at the end of the 6-months, you can do so for continued support and access to the program materials.

I still have a question...

Well then, ask away! Send us an email at and we’ll get your question answered!

Enroll in Digital Products Accelerator Today

6 Monthly Payments of


One-Time Payment of


While we provide highest and best level of services as provided in the scope of the agreement, as with any program, Melissa Anzman Enterprises, LLC is unable to make promises or guarantees with respect to any outcome from participation in the Digital Products Accelerator and therefore we cannot and do not guarantee success or any specific level of income or results associated with the services provided.  You understand that ultimately you are responsible for your own success in business and that this program is designed to enhance, supplement, and support your business in your efforts to scale.