Your Avatar is Failing You and Your Business

Do you know your demographic of who buys the stuff you’re selling? Are they woman in certain age range with 2 kids and a dog? Or maybe you have created your ideal customer Avatar – you’ve named her Sarah and she is exactly the type of person who you want to work with, your ideal client.

And after knowing exactly who SHE is, why isn’t SHE coming to buy your product, service, coaching, etc.?

Maybe you’re having a hard time finding more than one Sarah in the world, or you’ve realized that your demographic description feels either too vague or too niched. Either way, your sales aren’t what you want them to be. Heck, what they should be for as much time, energy and effort you’re putting into your business.

But why? You’ve done the work, you’ve listened to experts and you’ve probably worked with several awful clients to reach who you know are your people. Now you just have to find them… right?

Wrong. Well, sort of. You have to find your people, but your Avatar or demographic description is NOT going to get you more clients. It may help you write blog posts or know who to validate new products with, but it’s not going to make you money. In fact, it’s holding you back from what will bring you sales.

And that’s the urgent need.

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LY Podcast Ep. 28 feat. Rick Turoczy

Rick Turoczy is a serial entrepreneur with many successes under his belt – all stemming from a popular blog about the Portland, OR startup community. Rick has applied his experience to an accelerator program in Portland called PIE – the Portland Incubator Experiment.

In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster).



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Launch Plan Challenge: Learn how to earn more

When people write to me about their launches, often their biggest question is, “Why didn’t I earn more from my product launch?”

  • I did everything right, but I still didn’t meet my projections.
  • I have a great product, why don’t moe people want it?
  • I wasn’t quite sure what to do, so I just launched.
  • I have no idea what to launch… so I’ll just wait.

And these less than stellar results, leads to frustration and for some, the urge to give up – on their business, on their product, on their dream.

It’s time to break the “failed launch” cycle and try something new. I have created a 7-day FREE challenge, ahem – bootcamp, so you can get out of analysis paralysis and start making money now.

It’s free and it will help you take your business to the next level. Ok, and it may even be a bit a fun too. The challenge start on March 9th. I hope you join us!


Click Here to Join

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6 Steps to Every Launch

When I worked on my first launch, well before the word “launch” was a thing, we basically threw everything up on the wall and watched to see what stuck and what… didn’t. Every launch since then, I’ve been tweaking, learning, watching, doing.

And it became clear that there were very specific steps or phases that every successful launch goes through.

Want to know the secret? Well, here you go:

The 6 P’s of Launching

1. Product

Too often, people plan backwards and start with how much money they need to earn quickly instead of starting at the beginning – the product/service that you are creating. Which never leads to a successful launch.

Instead, you need to start with the product itself. Maybe you already have an idea in mind or are on the other end of the spectrum, and have a lot of ideas but aren’t sure which one to choose. Neither approach is ideal or leads to success.

Your product isn’t about your idea – it’s about what will provide the most value to your customer. The number one solution that you can deliver to them, to get them the transformation or solution they are seeking.

Choosing your product, along with how you are going to deliver it (course/eBook/membership site, etc.), pricing, timeline, and so on – is the most important step of the entire launch process. Get this “P” wrong or even slightly off, and you won’t be able to even get close to the potential of your launch.

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LY Podcast Ep. 25 feat. Shannon Whitehead

Shannon Whitehead from, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd).

In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

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