LY Podcast Ep. 28 feat. Rick Turoczy

Rick Turoczy is a serial entrepreneur with many successes under his belt – all stemming from a popular blog about the Portland, OR startup community. Rick has applied his experience to an accelerator program in Portland called PIE – the Portland Incubator Experiment.

In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster).



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  • PIE – how large corp can effectively work with startups and vice versa
  • Converted from co-working space to an accelerator
  • Opportunity to take active role in maturing and growing startups
  • Entrepreneurs are just a different flavor of creative (bus or tech)
  • How do we get more creatives interacting more creatively?
  • How to help build better founders to teach them to be better at what they want to do so it’s easier for companies to start up and stay in Portland
  • Good business but much better at what we do by the accelerator
  • Serial entrepreneurship and the curse of knowledge
  • Learn what works to enhance the entrepreneurial creativity
  • Accelerate creative output in any form
  • Trust to ask for help
  • Keep your eyes open so you’re not blind to a really good opportunity
  • Everyone is capable of being a mentor
  • Have to be willing to be receptive to feedback – take advice and figure out what to do with it
  • What you do everyday is one small tiny step towards your big vision (one of millions)
  • Every time you start a company, is the first time you’re starting the company






PDC Software Cluster DiscussionRick Turoczy  has been working with startups in the Portland area for 20 years. As founder of Silicon Florist, he has blogged about the Portland startup scene for more nearly a decade, even though numerous people have begged him to stop. That side project led Rick to cofound PIE (the Portland Incubator Experiment), a startup accelerator formed in partnership with global advertising firm Wieden+Kennedy, creators of “Just Do It,” the Old Spice Guy, and the agency of record for Facebook.

Those efforts led him to cofound TechFestNW, a tech event run in collaboration with Willamette Week and MusicFestNW; Oregon Story Board, a startup accelerator focused on the digital storytelling industry in Oregon; and Built Oregon, a digital magazine revealing the stories of founders from around the state.

Rick currently serves on the board of the Technology Association of Oregon; Oregon Smart Labs; and the Oregon Game Organization. In 2014, he was named the “Small Business Advocate of the Year” by the Portland Business Journal.

All because of a blog. Weird.