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LY Podcast Ep. 25 feat. Shannon Whitehead

Shannon Whitehead from Factory45.co, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd).

In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

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TOPICS DISCUSSED INCLUDE:

  • How she ended up in fashion… the non-traditional route
  • What is sustainable and ethical apparel creation
  • Her approach to launches… with and without a detailed launch plan (guess which one worked better?)
  • Getting clear on who is buying your program
  • Being ok with targeting one, very specific, market and person
  • Her best advice to those of you thinking about launching something

 

RESOURCES MENTIONED IN THIS EPISODE:

  • Factory 45 – Shannon’s accelerator program (applications are open until March 2nd!)
  • Be sure to check-out the blog posts on the Factory 45 site if you’re looking for the best information around!

WANT TO GET IN TOUCH WITH SHANNON?

 

headshot-2MORE ABOUT SHANNON WHITEHEAD

As the founder and CEO of Factory45, Shannon Whitehead works with idea-stage entrepreneurs to launch apparel companies that are ethically and sustainably made in the USA.

Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. She has appeared as a speaker at the World Education Congress, ECO Fashion Week, South by Southwest, and as a guest lecturer at the Fashion Institute of Design & Merchandising.

Shannon’s work has appeared on Triple Pundit, The Huffington Post, Under30CEO and in 2014, she was nominated to The Wall Street Journal’s Women of Note. Named a thought leader for the future of fashion by Ecouterre, you can find more on Shannon’s work at www.factory45.co or on her blog at www.shannonwhitehead.com.