It never fails. You saw your favorite online personality or coach just launch their new product and think:

“This is so easy, why don’t I create my own product and launch it to the world? It’s an easy way to earn a quick buck.”

Anyone who has ever launched, just read that and sighed on your behalf. Launching looks easy on the outside, maybe even a quick way to earn money and be your own boss, but it’s not nearly as easy as it looks.

Why It Looks Easy?

Let’s clear on why someone else’s launch looks so easy… and why yours won’t be nearly as “easy” as you think it will.

For starters, you have no idea the work that has gone in to the backend of the launch. Next, you have no idea how well their launch is actually selling or converting – and even if you think you know, trust me… you aren’t really getting the true numbers. You have no idea how many people are working on the launch, how many people are on their list, and how many times it’s be launched before – with varying degrees of success and failure.

In other words, just remember it’s never as easy as it looks.

Launching Isn’t A Quick Way to Earn Money

Now that I’ve reminded you how appearances can be deceiving, I want to dispel you of the notion that launching is a great way to earn fast cash. There are many people out there encouraging business owners to simply create a product… and voila: instant cash flow.

That couldn’t be further from the truth.

While selling products is absolutely something I encourage you to, regardless of where you are in your business or list-size, it’s not a way to create instant income.

And for the love of Nancy, it’s not a way to create “passive income.”

Earning money from your launch takes a lot of time and effort. It’s not something you can create and buyers will simply come. I promise.

I remember when I invested in one of my first products, helping me learn how to make products. It was from a marketing consultant and it came highly recommended.

I was excited – it kept saying how easy it was to start earning money from creating an ebook – just create it, launch it and sit back and watch sales come in. I was so excited… “I’m going to have a six-figure business in no time!”

Um, sure. I did every the product told me to… and I sold nothing.

I spent all of this time and effort creating a product, “launched it” by posting it on my site and sharing it a few times, and sat back and waited for the money to start rolling in.

Sound familiar?

Ok, so I didn’t launch right (I know that now), but I did create something – that should’ve earned me income for at least my efforts. It was a huge letdown – one that I’m urging you to avoid.

Instead of looking at someone else’s launch and thinking, “This is so easy – I’m going to create a product and launch right now,” I want you to consider these things first.

1. Every launch needs a plan.

I know, basic advice here – but trust me. Your launch needs an in-depth plan with a complete list of the actions you are going to take, content you’re going to deliver and back-up plans when things go off-track. I’m going to share a lot more about launch plans specifically, in the coming week – so hang tight here.

Without a fully detailed plan and a launch schedule, the probability of you earning any money from your launch is greatly diminished.

2. What other things can you do that brings you closest to cash?

I have to credit the peeps at IttyBiz for introducing this phrase to me, which has guided me invaluably when I’m making decisions in my own business. The principle here is this: launching, especially the first time, isn’t going to get you to earn a lot of money if not done extremely well.

So instead, if you’re looking to earn more money in your business tomorrow, what other things or services can you offer to your audience that will earn you money while you’re working on your launch?

3. Have you shifted your mindset from you to your customer?

This is the backbone for being able to create and actually sell something in the first place. But it’s a huge hurdle for business owners, especially first time launchers, to overcome.

Can you objectively say that your first thought in your business is about your customer’s needs and desires?

When you consider the product you want to create or even the services you provide, is it based on what they’re telling you they need/want, or what you think will sell?

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Photo courtesy of Flickr