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Tanya Geisler is a leadership coach and leading expert on the Impostor Complex – having helped hundreds of people be more of who they are supposed to be and step into their starring role. Having successfully launched several different programs, products, and coaching services, Tanya’s approach to launching is to focus not only on over-delivering but also on listening to her audience’s needs.

In this episode, Tanya shares the launch of her free ebook which you can get here, 12 Lies of the Impostor Complex (and One Truth) – which was the culmination and philosophy of all of the work that she does.  But the ebook is really just a primer to her biggest launch ahead – her program, Step Into Your Starring Role. This will be the fourth time she launches this program, but each iteration has a different focus, target audience, and core deliverable – with the same life-changing content.


  • Understanding what the Impostor Complex is
  • Some of the myths we tell ourselves that are really the Impostor Complex speaking
  • Step Into Your Starring Role – a comprehensive coaching program that helps you move past the Impostor Complex
  • How to launch… and why we hold ourselves back
  • Slipping it in the water launching – and why our results are a direct reflection of our approach
  • Why being able to talk about yourself is essential as a coach or business owner






TanyaGeisler_0158v3Tanya Geisler is a Leadership Coach (CPCC, ACC) with a penchant for clarity and an abhorrence of the Impostor Complex. She’s coached hundreds of people who were ready to step into the starring roles of their lives. The 12 Lies of the Impostor Complex (and One Truth), The Joy Pages, created Board of Your Life and the transformational 12-week Step into Your Starring Role program, is a blogger for the wildly popular The Daily Love, has served as a contributor and was featured in Canadian Living, and is an in-demand TEDx speaker who talks with great passion about the Impostor Complex, personal leadership, on all things joy, meaning and purpose (just try to stop her).

It is her indomitable belief that if everyone knew their own unique recipe for their personal brand of joy, they’d hold the key to shining in their life, in their work, and in their life’s work. (It really does change everything.)


Melissa Anzman (00:00): This is a launch yourself podcast with Melissa Anzman episode number 20, featuring Tanya Geisler.

Melissa Anzman (00:08): Hello, hello, and welcome to the launch yourself podcast, career, business, and brand advice to help you be seen, make an impact and deliver at your maximum potential. And now here's your host, Melissa. Anzman

Melissa Anzman (00:27): Welcome to the launch yourself podcast. I'm your host, Melissa Anzman today. We will be chatting with Tanya Geisler. Tanya is a leadership coach with a pension for clarity and an abhorrence of the imposter complex. She's coached hundreds of people who are ready to step into the starring roles of their lives. She created the 12 lies of the imposter complex, and one truth. The joy pages created board of your life and the transformational 12 week step into your starring role program. She's a blogger for the wildly popular. The daily love has served as a contributor and was featured in Canadian living and is an in demand TEDx speaker who talks with great passion about the impostor complex personal leadership on all things, joy, meaning and purpose. It is her belief that if everyone knew their own unique recipe for their personal brand of joy, they'd hold the key to shining in their life, in their work and in their life's work.

Melissa Anzman (01:24): It really does change everything. Please welcome someone who've I've looked up to and admired for quite some time. Now, Tanya Geisler to the show. All right, today, I'm so excited to welcome someone who I've been a fan of for a very long time and who has so many important things to say, Tanya Geisler. Thank you. Thank you so much for having me here. I feel like I am in your living room and you are just, we've been on the phone for a couple of minutes and you are a total pro thank you for welcoming me beautifully. I feel great. I really am excited to talk about these wonderful launches that you do in particular, you have this great program step into your starring role. But part of what introduced me to you that is your ebook or manifesto that you have for signing up to your list, which I highly suggest everyone doing.

Melissa Anzman (02:19): It's called the 12 live of the imposter complex and one truth and Tanya, I knew it was for me and you, or for me went in the second sentence of the intro. You said, anytime you hear yourself attributing your success to luck. That's the imposter complex. That was so amazing to me. So I'm glad to have you on the show. I really love what you're saying, but what launch would you like to share with us today on the podcast? Oh, so many, so many, so many launches, so little time it really is. So the 12 lies of the imposter complex and one truth. What I will say about that is it is such

Tanya Geisler (03:00): A huge part of my belief system. My, the way I structure everything that I do. So in a way there's two launches. I want to talk to you, but this is really, I just want to touch on the fact that this was so hard to write. It was so hard to write because it was, it really, isn't an 18 pages. It's an encapsulation of everything that I believe about the impostor complex, everything I believe about why we don't launch, why we don't think we're ready, why we don't think we're good enough? Why don't we know there's everybody else has already done this. So it's such an important part of why we don't launch. So it's, and that it's out there in the world feels magnificent because it really was a true labor of love. Just honestly, I've never sweat so much writing something because it's like, it's like, how long is this piece of string?

Tanya Geisler (03:55): Where does this lie? And, and the next one began and it was, it was, it was a really challenging thing to create. And I'm so happy that it's out there now though, because it really has been a very valuable resource. So I'm thrilled about that. And it really helps people to identify if they are ready or not to work with me in my step, into your star enrolled program. And so that really is a launch that I, that I think I'll be able to offer the most insight about launches because I've really tried everything with this launch. And so there's been lots of, lots of great learnings for me. So that's the one I'd love to talk to you about.

Melissa Anzman (04:34): Absolutely. And I just want to say, you know, what I really do think and what I thought when I was reading the, the ebook was what great insight it was for people to get to know you better and, and really see, you know, this is the truth I live in. This is, this is the truth that needs to be I, and how I can work with you to sort of step to the next role. So I really, I love that because of that. And I also loved it because it was true whether you're launching a product or a service or a business, or even in your career. So I've thought a lot of that was, was quite crossover. So let's step into your starring role, I guess, Pat intended, although not intentional. Tell me a little bit more if you would, and our listeners about this program and you know, what it is and who it serves.

Tanya Geisler (05:27): Okay. Thank you. So I did a TEDx talk back in December 22, 2012, was that and the, it was the theme of the event, does the tedxwomen event was the spaces in between, so in between poverty and plenty in between. So I picked between what is what we believe and what is real. So I, you know, as a coach, I wanted to talk about the saboteurs, you know, the saboteurs that create all sorts of beliefs about why we can't have it a certain way, why we can't get what we want, all of the, all of the roadblocks. And then I realized it was really the impostor complex. That was the big mama of all of them for me. So my talk was in working from getting away from this place of feeling like an imposter and moving towards a place of feeling like an authority.

Tanya Geisler (06:26): So imposter to authority was that was that. And I realized just like every single listener here, we all are working in our businesses, in our genius and our, in our, in our, in our craft, within a process. And in creating that talk, I realized this is the work that I do with my clients. They show up feeling like an imposter. They feel like it's just a matter of time before they thought, you know, any success that they've had has been a fluke. It's just a matter of time. And we all really want to step into this feeling of mastery, this feeling of accomplishment, this, this quality of excellence. That's what we all want really deeply. And that's why we show up every morning at our desk with full heart and wide eyes, because we really want to step into mastery. So that has been the, the, that structure.

Tanya Geisler (07:26): And that's what I had. That's how I help my clients. One-On-One, it's how I, you know, it's the biggest version that I hold for every single person that I come into contact with, whether I'm coaching them or not. I see that mastery within them. So helping them to really step into that. And I keep doing this hand gesture where I keep like pulling one person for like this side to the other side, I wish you could sort of see, it's hilarious. I think I've done it like 15 times, but that's really the structure of the work that I do. So creating this program that guides people through this process was just, just, you know, wow, there it is. There it is. And, and in black and white, there it is. And video there, it is in this process, it's really this delicious process. So it's for somebody who is ready to step into their starring role.

Tanya Geisler (08:12): And, you know, that means so many different things to different people. So for somebody it's, it's stepping into the role of creative capital C like finally owning that, you know it might be stepping into, it might be stepping into a product development or a program. Like I want to own this space. I want to feel mastery in this space. And that means, you know, launching a new program that means creating an ebook that is going to help me feel really rooted in my own mastery. So that, so that's who this is for. It's really, you know, it's, it's about stepping into the leadership role. The people that this work are leading movements and are standing in their excellence. That's what this work is about.

Melissa Anzman (09:05): I will provide the link to step into your starring role. It's a 12 week coaching program and it has your six steps that you talked about. So I'm excited to share that with everybody and just see you share a lot of great stories here of people who've done it. So just to get another touch point of these amazing people who have stepped into their starring role away from the imposter complex. So if you would talk to me a little bit more about the backend of this lodge, how did it come together? How did you get it out into the world?

Tanya Geisler (09:38): The first thing that I did was a dress rehearsal. You know, honestly, it was a fascinating thing when I decided that I was going to launch it. I had been sitting on top of this for such a long time, but just like I wasn't able to see that I was in this process until I actually did, was tapped on the shoulder to do this TEDx talk. It was such a, it was so liberating to realize, Oh, yes, there's this process. And though I had done it organically, or I had done it in a non sort of codified way with my clients really getting that into Oh, here are the, here are the six modules here's like, here is the structure that I continue to use. That was just like such sweet relief. And it's the same relief that I felt when I finally, you know, got these 12 lies down on paper.

Tanya Geisler (10:23): And so I knew that I needed to beta test it. So I called it a dress rehearsal. I cannot, I cannot, cannot, cannot emphasize enough how important that was to, to feel my own mastery in this body of work, to feel my own quality the teacher that I, that I, that I am, you know, and so for me, it was actually a very experiential for me to step into my star role as expert in this work, right? Like this is like totally transformative from it's, Oh, this is what I do. Yes, there it is. So I'm doing this dress rehearsal was just a really really took a lot of the charge out of the fear of launching, because it was, you know, opened up to us to a small group of people. In the end. We, we, we did 20 well was actually 20 people.

Tanya Geisler (11:15): So it wasn't that smaller group in the beginning. And it was, I loved the energy around creating the dress rehearsal. Dress rehearsals are supposed to be messy. You know, there are going to be challenges, the lights aren't going to all pop on when they're supposed to, and, you know, the curtains not always going to open. So it just gave me all permission to to be as messy as I, as I needed to be with the understanding that, of course I'm always going to is just understanding who I am. And I suspect this is true of your listeners too, that you were always going to overdeliver, right. If you think it's going to, it's still going to be pretty impeccable work. So I really, and that, of course, so it gave me the confidence and then the, then the stories started to come out and the social proof.

Tanya Geisler (12:03): And so I had done it for a very short period of time at a lower price point than it is now, it's now $900, but that, that dress rehearsal was six weeks, $300 and really fantastic outcomes from, from that experience. So that was, that was the first time I tested it. This worked, this worked really, really, really well. So that was, that was pretty key the next time. So this will be my fourth time launching this program. And so the next time I launched it, I did a series of spree cast. What do I want to say, jams really? Teligent with a couple of people who I really look up to as having stepped into their own star role. So they shared their stories, not having, you know, let me be clear. They didn't do my work specifically, but there was, it was all those same kinds of, you know, what, what precipitated your jump?

Tanya Geisler (13:04): How did you get over your imposter complex, such that you're able to really own your place in the world? And that was Kate tu boda and Tara Gentilly and Danielle LaPorte and Kate Northrup. And so just the four women I really admire. So that was really fun. And that created a new kind of energy that I really wanted. I really wanted this to feel like more of a celebration I wanted to bring in new voices, new energy. And so for the next launch, I didn't want to do that again. I'd done that. So the next launch was really getting into the stories of now the women who had done this work, so what they were creating, what has shifted what was the impact of the behavior changes as a result of the 17 star on a roll works, I really highlighted these, these women. And that was just, that was just its own new and gorgeous energy. And, you know, for this next launch, that's what I'm, that's what I'm back to doing. I'm back to listening. What does it want to be this time?

Melissa Anzman (14:09): Yeah, I think what's so great of what you've said is even though you're launching a very same or similar product time over time, you're still creating a unique situation and experience for your participant. So it is almost like having unique launches every time you run this program, which yeah. And you know, that, that, to me, not only helps you sort of grow as the coach and the teacher that you are, but also for participants, allowing them to experience different things, you know, if they decide to take the course over again, or if they weren't quite there the first time, something different can connect within second, go around. So I think that's amazing.

Tanya Geisler (14:53): Cute. Thank you. And I, you know, I really, so for myself too, and, and, and I know that there's sort of two schools of thought about this, but I really go through the work with the group. Like I really, I know the next starring role that I'm about to step into you know, last time around it was the Slayer of the imposter complex. Like that was really important. And, and I should say this too, I actually haven't sent this anywhere. Part of the, getting into action around that was writing that ebook that I just finished all very, you know, it's pretty rooted in truth. So I have to be very aware of what, you know, what the program wants, how it wants to be shared. And when, so I'm actually in the question of we are, we're scheduled for a September launch and I'm, I'm actually hearing some whispers that that October might be right. So just really trusting, trusting that. And so from a strategic standpoint, you know, there's a lot of ways that that is very risky to run your business that way, but I keep feeling the truth, that everything we launch needs to have its own life within our business.

Melissa Anzman (16:02): Yeah. I love that. I love that. And part of why I love that so much, and I actually got goosebumps when you said that is because it's so outside of my comfort zone to do that, that's not how I, you know, strategize a launch or think about a launch, but I, I think why not? You know, there's no reason not to. And I have worked with so many people on the backend of launches that that's been their approach and it's been successful as well. So I love that you're using not only your intuition, but also, you know, what feels right and what works best for your program and for your business and for your students to create something that's unique all around and potentially in probably I should say, making a stronger launch out of it.

Tanya Geisler (16:50): Bingo. Yeah. That's the moment that this becomes really, you know, there, there's a part of me that sort of has these dreams, that it's going to be very turnkey and very automatic, but that's not what this program is. Right. There is probably something in my body of work down the road. That's a little more tr, but that's not this, this, this is full on in there and I need to be full. And then therefore this particular iteration to work, which means that needs to start way before the launch is even out there in the world. So yeah. That's, yeah.

Melissa Anzman (17:24): I love that. So I'm going to ask you a little bit of a difficult question now, but I think you're the perfect person to answered being what your expertise is. You know, you mentioned this briefly that, you know, behind every launch, there's some fear with launching and that kind of thing. And I think what we as entrepreneurs or people who are seeing around or whatever, do a disservice for other people who are looking to do this is we're not fully transparent about either the fear behind it, the roadblocks, what sort of it takes out of you as a person, as an entrepreneur, as a creative mind to be vulnerable enough to launch something. So could you share some of that with us?

Tanya Geisler (18:13): You know what, I'm not entirely sure I'm going to be answering the question perfectly and that's fine for both of us and you can sort of help me redirect, but I just feel really called to share that. I think that part of what happens when we are facing a launch is that we know we really do want it to be done in a, in a perfect way. So a lot of the fears that come up are, you know, am I the person to be teaching this? If I have any self doubt, then that is proof of my inadequacy, right? So that's lie. Number one of the imposter complex. So I feel self doubt. Therefore I'm inadequate. Therefore I'm probably not the person to do running this work. Yes. But I forget like just the very basic self-doubt is actually proof of your humanity, humanity, right?

Tanya Geisler (18:55): Like that's like, that's just a human experience. We're always going to kind of, we're always going to come up against that. So, so, so part of what happens when we consider a launch, is we because it's actually probably about three or four different lines of the imposter complex. Something about like, if I were, if I were more successful, I would, I wouldn't feel like this. I have nothing useful to say or original or important, or somebody else has done a better job already. Who am I, blah, blah, blah. All of this, these are all the lies of the imposter complex. So what happens is then we, sometimes we just slip it into the water. We slip the product, we slip the program, we slipped the ebook up, we just sort of slip it into the water. I was just gonna see what happens. And this is sort of a self fulfilling prophecy. We, because the results that we get from slipping it into the water are slipping into the water results. So that further hounds, our belief that we are inadequate or people don't want what we have. Yeah. Right. Or, or it's, you know, I hear this, I know you hear this language all the time. I'm just going to put it out there.

Melissa Anzman (20:07): I'm I'm chuckling. Cause that's probably my, my favorite emo of like, just test the waters, let me just put it out there. Yeah.

Tanya Geisler (20:14): Put it out there and see. And then, but then if we don't get the results that we want, we don't attribute it to, you know, we attribute it to the fact that it's not, it's not good enough. And that's actually, probably, so I'm a big fan of testing, but I'm also a big fan of, you know, shipping. Like let's get let's, let's get it out there into the hands of the people that really need it. So if I just kind of like, you know, Oh, I'm going to put it out there, but then I'm going to walk away. So we get walkaway results. Right. Like it's not like, it just doesn't. And I think that that is very much, you know, or we don't, we don't communicate regularly about what's coming up because we think that people don't want to hear from us or this is all imposter complex stuff.

Melissa Anzman (20:57): Yeah. It's so interesting because I'll just share this with you. Most of my listeners already know this, but I watched two books really early on into my business, like early, early on. And I didn't quite know how to do it. Right. I didn't really, you know, I didn't know. So for the first book I was all on full and shipping. Like you couldn't have shipped harder than I did. And the results were a Bismal to be very Frank because I was, you know, three months into my own business. I had no list, whatever. But it really impacted the way I approached my second book because instead of being full on, I had, I was in the imposter complex syndrome. I was, you know, I'm clearly not the expert for this. People clearly don't think I can teach them. No one wants to buy my book. And so, you know, it was an interesting conversation with myself on that. Looking back, my book, both books, sell both books, sell now and you know, it's definitely a different situation. But for me, that was a really big lesson of, you know, if you don't share, you're not going to get results.

Tanya Geisler (22:12): Absolutely. Absolutely. Absolutely. I could not agree more. And I did. I have another pro I have a program. God, I love it so much. This is actually the program that led me to do what I do. It's called board of your life. And the backstory is very much that, you know, it, it was the reason I discovered coaching in the first place. Like, I didn't know that this thing existed. I was just, I was offering this, this experience, not knowing that it was deeply rooted in coaching. So anyway, I went back to coaching school to be an integrity and so on and so forth. So this my board of your life program is, is I have huge love for it, but I had huge fear about releasing it in a do it yourself version. I was terrified because I loved it so much that it wouldn't be well received.

Tanya Geisler (22:58): So I literally slipped it into the water and it literally got, you know, slip into a lot of results. And that was a couple of years ago. So it's still, people are, the people are still finding it. And it is part is a really integral part of this, of my story. I'm actually in the process of retooling it for a very different audience. So it's, and it's, it is out there, but it's just the kind of that, that distinction and that discernment between what kind of results we want. Things I'm all about getting it. I am all about getting it out there, but be very cognizant of what kind of results that you expect to receive from the way you launch something. So are you launching it with joy? Are you launching it with enthusiasm? Are you launching it? Are you launching it? Because it's something you just like, get it out of my right.

Tanya Geisler (23:49): Getting out there is going to be a very different, so it's just like from an energetic standpoint too, like what, what are our expectations? And then, and the flip is also that we don't want to put too too many expectations, but from a, from a systemic standpoint, we really all need to be looking at how we are diversifying our businesses. Like how, what, how, you know, if each of our products, each of our our programs, each of our offerings, if we treat them like their own mini business and give them that love to to grow and bloom and, and take on a life of their own, how does that work within the overall structure of our business?

Melissa Anzman (24:30): I love that. Love it. Yes. And kindness, I would say that's probably the biggest thing I see or mistake, I should say with people that I work with who are launching something, I've just the energy around it or getting stuck or even, you know, I would say not learning from a bad lot. Right? So you just, you just shared with us your last program of, you know, in the water launching, but it's still brings so much value to you. You've learned so many lessons from it to launch better, to launch stronger, to launch differently the next time. And I think, you know, that instead of getting stuck in what you would call the imposter syndrome, which I, you know, instead of getting stuck there, it's really understanding the lessons from those types of things to be able to move forward and do better and stand and step into your starring role the next time around,

Tanya Geisler (25:26): I think too, like having the, you know, so again, it's this place of discernment between the having high expectations and then also not being tethered to those expectations because we, you know, we, we don't know, we don't know. We just, it's, it's all too new too, for us to really know what's absolutely gonna work good content. It's always going to be good content. We know that we need, you know, we know that we need people that are going to, that are ready for what we have. So I think that if, if nothing else, and this is actually, you know, I'll, I'll just share that. As I am evolving, as my program continues to evolve, and I actually should say that the content doesn't change the content hasn't really changed. I've sort of, you know, deepen the experience in some ways for the participants, for the content of the content and it is rock solid.

Tanya Geisler (26:18): But it's the, it's, it's the experience. And it's also understanding who the right person for this program is. So this next launch is actually going to look like a, a what do I want to say here? I read like sort of a readiness experience. So how ready are you for this work that is very deep and transformational, and it's going to have you face a lot of places that a little bit scary because I should talk about celebration and that's really scary for some people. And we talk about, you know, really doing the work and we talked about all the things that are in the way, and we, you know, we get into and under, but what I, what I love about this work. So, yeah. So what I want to say there is the, that this launch is really going to be looking at the readiness factor, how ready are people to do this, to do this work? And if they're not ready right now, that's great. But to be able to give them something else to work on until such time as they are ready for this kind of work. So that's the new, so that's sort of the new iteration. That's what this launch focus is going to probably be about. That makes sense. Fabulous.

Melissa Anzman (27:26): Yeah, absolutely. Absolutely. And well needed. I mean, how many programs or clients, you know, have of yours, have you bought, or have they bought of, yes, this is going to change my life. This is going to be, you know, life, but they, they weren't ready for it, you know? So it just sort of sits empty on the sidelines. And I think that's a disservice to everybody involved the teacher, the client, you know, the

Tanya Geisler (27:49): Other people in the program as it's experienced. Yeah,

Melissa Anzman (27:52): Exactly. So I love that. Thank you.

Tanya Geisler (27:55): Thank you. And the thing too is, you know what I, what this work in particular, and I say this just from a I say this is a hopefully something that others can apply to is making sure that the, that the work is what's evergreen. You know, that the word has somebody has reflected back. One of my earliest participants has reflected back. This is actually the 17 year old starring role. It's not the tool so much as the technology to be mastered. So once we were always going to come up against the imposter complex, and here's why as we continue to search for mastery and to, to deepen our excellence we're always going to be coming up against the new, and every time we faced the new that's when the imposter complex has a lot to say about why we shouldn't open that door or why we can't own what we've already done.

Tanya Geisler (28:45): So, you know, the, the stuff in your store will work. It's really about, you know, re rooting into the truth and, and recognizing the lies for what they are, but then also creating a structure to work within, to get into that next place that we want to get into. But that means that we continue to do this work. We continue to decide to strive. We continue to gather the people around us that we need to gather. And, you know, I cannot stress that enough. You know, you're not supposed to do the following. You're not supposed to do this alone. So all of that work keeps it's this upward spiral, is that how I just keep envisioning this process? So yeah, that just feels really so that you, so that your work, the program that you're about to launch whatever it is, just making sure that there is a way that it is also a bit like a technology that you can continue to use over and over. And that is just the most useful, I think, for our, our students and for the people that we seek to work with and to be a service to

Melissa Anzman (29:47): Absolutely. I love it. So I usually ask what the number one biggest challenge you had for this launch would be, so since you've done this three times in the past, if maybe you could talk specifically for this fourth go round, you know, has there been one friction point for you that stood out more than the others?

Tanya Geisler (30:06): I didn't get so tired. So yeah, like lean in for this one. Cause I got so tired of talking about myself. So making sure that things are those pieces are as automated as possible. So it's not just be talking about myself and of course it's not really about me, it's about the program and let's be clear when for the most part as rock solid as the content typically is, and of course your content is like, it wouldn't be otherwise, right. We don't, we don't put crap out there into the world. We just don't do that. So obviously all of our content is, is, is really good, but it is about the experience of working with me or the experience of working with you know, with Jenn Louden, you know, like, so like finding the teacher that you really want to work with. Right. So so we do have to talk about ourself. So that has been something that I have had to really automate in a, in a, in a more in a more strategic way, because if it were up to me, yeah,

Melissa Anzman (31:23): Yeah. I hear ya. I'm that, I'm that person that still, hasn't quite mastered that talking about yourself. Yeah.

Tanya Geisler (31:29): Yeah. And we have simply, and there's just, there's no way around it. Wait, we ha we have to, we have to advocate for ourselves. We have to advocate for our work. Absolutely. Our clients are going to do the same blessing, blessing, blessing. And so our, our colleagues who have great respect for our work, bless them, bless them, bless them. And we also need to continue to lead the charge and, you know, I think there's also something really gorgeous about being able to see, to, to be able to model that for people you know, and that's, and that's, that continues to be an edge for me. I really need to be, I really want to be able to model you know, real, real sense of pride in the work that I'm doing. You know, not necessarily from a place of ego, but really from a place of ownership.

Melissa Anzman (32:12): Right. And, and, you know, I would challenge why not from a place of ego, you know, and that wasn't, I'm the last person on earth to say that I do that well, in fact, I say, I don't do it very well, but it's true. Right. And, and it falls back to what you're saying of owning the work you do, owning your awesome stepping into your starting role, but also, you know, not letting the imposter syndrome keep you stuck or keep you at a level that is beyond or below what you've truly earned or deserved.

Tanya Geisler (32:43): I have a really strong value of acknowledgement and I'm really receptive to it in my life. I think where I get a little you know, from a, from a marketing standpoint though, is, is wanting to keep track or doing my best to keep the ego piece out of it. Because like acknowledgement, doesn't come. It's not, that's not in the marketing, that's not in the marketing mix for me. So I'm great with, you know, good like self, like celebration gratitude, bring it on. And I want to, you know, I want to sh I want to show the joy. I just feel like for me, when it comes to the marketing piece, I really want to continue to,uinvoke a sense of here's what's w here's what working with me is like, here's what working with my work is like here's, what's working in my environment is like, and that kind of thing feels so much cleaner to me than when I, when I look at like, Oh, I got to keep talking about how awesome I am, because I need that to feed my, you know, that need to feed me. Uso it's, so that's just the discernment piece for me.

Melissa Anzman (33:42): Oh, no, I would agree with you completely in that those are the marketing people that, you know, I tend to think of as the youth card salesman, right. That's what quote unquote marketing is and what we all shy away from. But I agree with you, there's so many more effective and better and alternative ways to market amazingness and greatness and programs and launches. That's comfortable for you. And really, yes, you have to talk about you because it's part of the experience, which I love how you put it that way. It hadn't really thought of it that way before. But it's more about, you know, them, it's more about the people you're working with, where they are and meeting them where they are. So I love that. So to the last question I ask all of my guests, I can't believe our time has gone by so quickly. But the last question I always ask is what is the best advice you have for someone who's looking to do the same thing that you're doing?

Tanya Geisler (34:37): I have a different, you know, you start asking the question I wanted to say, you know, really make sure that you're treating the, this program as, as its own entity. And so making sure that you're not sort of, you've created this business plan and it's like, Oh, I need a program which is going to jam something in there, which of course you wouldn't be doing. Cause there's coming at this really deep place, that service. But just making sure that we, we give it the same patients that we, you know, we have these, we have these these beliefs about, like, if I ask you right now, how long does it take for a piece of gum to digest in your system? Like, you know, seven years, right. We all know that it takes five years to, to, for a business to start becoming successful and blah, blah, blah. I think that we need to start creating some metrics around successful launches or programs and start to say, it's, it just takes some time for, for these things to, to grow and evolve. So have patients as you're cultivating it time and time, again, really coming back to that. But there's also something here that's really don't be afraid of a really successful launch. Cause there's this, there's this quality. There's like, it actually,

Tanya Geisler (35:49): It makes my head spin, but sometimes

Tanya Geisler (35:52): We actually have, and, and, you know, listen to this within, within your own self. Like, you know, of course we all imagine that we're going to have these really wildly successful launches, but there is a fear place too, that comes up. It's like, well, well, what happens if this is a really big success? What next, how am I ever going to be able to replicate that? So don't be afraid of not being able to pull that off again. Don't be afraid of that. Don't be afraid of, of a, you know, there's the, like we, that's always here. I really want this huge success, but what's that going to mean? What's that going to mean if I'm, so don't be afraid to look at what a really successful launch means for you, the shadow side of it too.

Melissa Anzman (36:36): Love it. That's a great way to end and, and such great advice, Tanya. I really appreciate you coming on the show. I am so excited to share all the information about you, about your program, step into your starring role about the ebook that everyone needs to sign up on your website to get, which is Tanyageisler.com. And I'll be sharing all that information in the show notes on my website.

Tanya Geisler (37:02): Oh, thank you so much for doing the work that you're doing. Thank you so much for doing the work that you are doing. It is imperative that people launch and get what they need to get out into the world because we are so meeting it. So thank you Melissa, for doing, for doing this work.

Melissa Anzman (37:18): Absolutely. I hope you enjoyed today's episode with Tanya Geisler. Her thoughts around the imposter complex has significantly shifted the way that I view myself, my business and my intent here in the world. And I hope that you got a glimmer of that. I highly urge you all to sign up for her list to get that free ebook, as well as to see behind the scenes of what she does and get notified when her next step into your starring role opens that being said, if you'd like to get the show notes for this episode, please go to launchyourself.co/session20. Again, that's launchyourself.co/session20. And if you enjoyed this episode, please be sure to subscribe to our show on Stitcher and iTunes and leave us a great review until next time.

Melissa Anzman (38:05): Thanks for listening to the launch yourself podcast. Join the conversation at www.launchyourself.co