In this episode
Amanda Genther, a designer and online strategist, joins us to share how she pivoted her online course, to an even more profitable offer (that took less time and effort to sell)—a low-ticket offer. And she holds nothing back!
Real quick: what’s a low-ticket offer? It’s a digital product that you sell for under $50 through mostly paid traffic. The key here is that you want to create enormous value with your product and then have additional items to sell either during the checkout process (these are called bump items or upsells, depending on how you offer them at checkout), or lead into a higher-level offer, after finishing your product.
We talk about how to create your low-ticket offer so that it sells—and it starts with understanding the transformation and user experience of your product. From there, we dig deep into how to generate real income using this method, which is all about your funnel, bump offers, and upsells. Next up is how to sell it in an ongoing basis—Amanda, targets mostly cold audiences through Facebook ads to do so. How she uses this offer as a lead magnet. And finally, how to ensure you create true fans with each product.
If you’ve been considering jumping into the low-offer digital product funnel, this is a no-miss interview!
Learn More About Amanda Genther
Amanda is a designer and online marketing strategist who helps female entrepreneurs write, design and launch sales pages that stand out and sell. She is also the host of the Inspired for Action podcast where she shares strategies, tips and advice on how to take imperfect action every day to grow your business. When Amanda’s not at her desk setting up launch funnels and designing sales pages for her clients, she’s probably lounging in her living room with her 2 littles, watching the latest superhero flick (2 boys) or forcing them to watch Gilmore Girls with her for the millionth time.
Melissa Anzman (00:00): This is the Launch Yourself podcast, episode 30 with Amanda Genther. Welcome to the Launch Yourself podcast. My name is Melissa Anzman. I'm a bestselling author and the CEO of two businesses, an employee experience company, and launch yourself where I help entrepreneurs diversify and scale their business by launching digital products each week, you'll hear mindblowing interviews where we peek behind the curtain of other people's launches, as well as actual tips and strategies that you can implement in your daily work life to create launches that actually make you money. Thanks for spending some time with me today. Now let's get started on today's podcast. I am interviewing someone who I have been following for a long time. We've been circling in the same circles and now I'm really excited to be able to call her my friend. Her name is Amanda Gunther, and she's an extremely talented designer and strategist and copywriter who helps female entrepreneurs, right design and launch sales pages that stand out and sell.
Melissa Anzman (01:09): She's also the host of the inspired action podcast, where she shares strategies, tips, and advice on how to take imperfect action every day to grow your business. When Amanda is not at her desk, setting up launch funnels and designing sales pages for our clients, she's probably lounging in her living room with her two littles, watching the latest superhero, flick two boys or forcing them to watch Gilmore girls with her for the millionth time. Now, today, Amanda and I are going to go deep on one of her most recent launches, which is all about a low ticket funnel offer and how to make it actually profitable. Amanda holds nothing back. So get ready. Let's dive in. So excited to have you, Amanda. We I feel like we've been in spheres of knowing each other for some time. I, I remember your name back in the day in like one of my first Amy Porterfield courses that I bought or something or group that we joined, or it could have been somebody else's group.
Melissa Anzman (02:18): I remember your name and your website and just super excited that we're finally connecting via podcast. So thanks for joining us. Yeah, this is awesome. And I, I probably know which which course that was too, but that was, yeah, that was way back in the day. Finally we connected. I know, I know it. I don't want to date ourselves or anything, but anyway, here we are. So I'd love a little bit to know a little bit more about you, about your business and your backgrounds. If you could just give us a quick snippet of where you're at in your business right now, that would be great. Yeah. So I've been doing this business online since 2012 full time. So
Amanda Genther (03:00): I feel like, you know, better on the block a few times and have definitely learned a lot over the past, you know, eight plus years now. And it's been amazing. So I started as a brand and website designer slowly shifted into a sales page designer. And now that's really what people know me for is sales page design. And then I also teach a lot about sales funnel strategy because I am of the belief that you should not feel like you have to show up on social media every single day in order to sell. And you should be able to make money every single day without doing that. So that's really what I teach about now.
Melissa Anzman (03:39): I love that. And someone who is super social media shy like me can really appreciate that approach because it is, I mean, when you started teaching it, I feel like it was fairly different than what a lot of people were saying out there of be online all the time, be everywhere, go hard, you know, to sell. And so your approach is so different. I love that. Yeah, for sure. And I mean, like, it all really started when I had my first kid, because I realized, you know, I don't have the time of day
Amanda Genther (04:11): Showing up online all the time, you know? So that really started to shift my perspective. And then when I learned that I could still make money without showing up every single day and still provide a ton of value and really like, let my systems work for me. That was when everything clicked,
Melissa Anzman (04:28): Love it. So with that, we like to go deep on a specific launch or digital product and solution and you have many, and you've had a lot of really big successes, probably some that haven't gone as well as you hope. So, which launch or digital product do you want to go deep about today?
Amanda Genther (04:48): So I think today I'm the one that I would absolutely love to talk about is my low ticket offers slay your sales page, because that is the one that has like made such a drastic difference in my business over the last couple of months.
Melissa Anzman (05:02): Oh, I would love to dive into that. I love it. And you don't know this, but I actually bought it. I bought your Slay Your Sales page. I loved it. It was so great. It's such a good offer. And uI'm glad that that's the lunch you want to talk about because I think it is very applicable and I'm sure you have a ton of lessons having run it for a couple months now. Right? Like you've learned, I'm sure a bunch. So let's dive in, like when you decided to launch your slay, your sales page offer, like, can you tell me what made you do it? Like, what was the backend that, that brought you to it? Was it just an idea? Did you flesh it out? Was it something else you had and changed into slay your sales page? Like what was the beginning of this offer? Yeah, so this was originally in 2015. I launched my second online course and it was called irresistible sales pages. So from two 15 to
Amanda Genther (05:58): 2019, I had been selling that course. I mean, obviously the price went up every little, like every bit over the years. But trying to really sell it as a full like standalone online course at the height of it, I was still only selling it for four 97. And basically it taught you how to write design and launch a sales page. In 2019. I always tell people 2018 was rough for me because I set out in 2019 to basically become a completely like digital product based business. I'm taking a no clients whatsoever. I actually got rid of most of my retainer clients was taking on very little custom sales page work and decided by the end of 2019 that I was done with services because the way that I had been running my service based business just was not in alignment with how, like just my personality, my energy, all of that.
Amanda Genther (06:52): So I learned a lot by the end of 2019 and for the record, I still do services, but I do them in a very different way that works for me. But with having this goal of like totally getting rid of clients and just focusing on this course, I spent most of 2018 trying to sell this four 97 sales page course. And in October of 2018, it was just like, it was just so much work for very little return. And I was just, I felt so much resistance to selling it. It was difficult to sell because a lot of people, even though I was teaching them how to write a sales page, they were more when they saw the offer, they, they got hung up on what platform I was teaching them how to design the sales page in which automatically eliminates so many people because we're all like, you know, we're all stuck on the platform that we absolutely love, which I totally like.
Amanda Genther (07:43): I'm right there with you. I always tell people, use what you have, you know, but when you're giving people templates for a specific platform, their automatic thought is like, if I don't use that platform, then I'm not getting my money's worth out of this course. So it was really difficult to sell. And just get that value across. So in October of 2019 was actually the month that I decided I was going to try my hand at this low ticket offer funnel. I had seen some other people doing it and getting like amazing success from it. I was like, okay, I'm going to try this. Like, if they can do this, I can do this too. So what I decided to do was take the most, like the first step of that course, which is writing your sales page, which is also the number one problem that my audience has.
Amanda Genther (08:26): Like anytime I survey my audience, the number one thing they say is like how to write a sales page. It's never how to design a sales page. And the reason for that is because first you have to write a sales page before you can even worry about designing the sales page. And I was really focused on the design side of it because that's what I built my business as was a sales page designer. But over the years, as you design sales pages, you're also shit. You also kind of meld into like a sales page, copy editor as well, because you're kind of editing as you're designing. And I love copy. I, I love it so much. I love writing my own copy. And I've just like, I've just kind of shifted into sales page designer slash copywriter. And so I was like, okay, what can I help my audience with? What's that first thing? And it's sales page copy. So I decided in October, 2019 to launch a $37 offer called irresistible sales page copy blueprint, that was the first iteration of this offer. And it only lasted like two weeks because I started writing the Facebook ads and I free people were buying it. I freaked out and I turned the ads off,
Melissa Anzman (09:34): No way you got success. And you're like too scary backing off,
Amanda Genther (09:40): Like, Nope, to turn them off. I got like anxiety, like completely spiked. And I was like, Oh my gosh, no turn, turn these ads off. I can't do this. So it took me until February 26, 2020 to relaunch the program, renamed it, slay your sales page. And I mean, like, I can't even,
Melissa Anzman (10:02): But it's amazing sons, February 26, it has been, your numbers have been crazy. And that's just sort of like what I know, not the details, but before we dive into all that, I really want to know, like, after you had your freak out in October, we like strangely, this is common. We've all had that one thing that worked better than we thought. And we're like, Oh, Whoa, Whoa, Whoa, Whoa, Whoa, pump the brakes on that. So I love that you did that too. Cause I always thought that I was the only weird one out there, but in between October and February, tell me like, what did you do? Did you have any support? Were you working with a coach where you, like, what were you doing during that time to sort of get you back to the mindset and readiness to like relaunch it in February? I was doing it's it's funny because that's the number one thing that the reason I wasn't ready in October and the reason that I
Amanda Genther (10:52): Was ready in February was 100% my mindset because in October I freaked out because I was like, this is too, like, this feels too easy. Like I should not be making money like this this easily without actually doing work. And I think that's just like a very ingrained money mentality. A lot of us have is like, you have to work to make money. Right. So,
Melissa Anzman (11:16): Well, in your experience to that point had been work really hard to sell four 97 product that wasn't working.
Amanda Genther (11:24): Yeah. So when I'm trying to sell a $37 offer and it's selling very easily, I was like, Oh my gosh, what's happening? Turn it off. So from October to February, I focused so much on my mindset. I joined a program with Megan Minns who I absolutely love. And I I just like so much of like the, the journey that I started was because of being in her circle. Because she's very she's, I don't know. She's just into all of that stuff. Right. So I I really like got into that. I started a big thing was daily affirmations. Like I would repeat, I put sticky notes. I felt so weird. I'll be totally honest with you on my bathroom mirror. This is not like the, I it's funny. Cause like my friends would always say like when we were gone, like these business retreats and stuff, they would start talking about all of this, like law of attraction and all of this.
Amanda Genther (12:18): And they're like, Amanda, close your ears. This is [inaudible]. They're like the wounds coming home. And that's just how people knew me. And so anyways, it took me a long time to really open myself up to being okay to like doing this kind of stuff. And I started with the daily affirmations and I would literally tell myself like making money feels easy and fun. Making money feels easy and fun. And I would just keep telling myself that because I think like you said, I mean, whether you're selling an online course and it feels really hard or you're working as I have for so many years as a service provider, I mean, that's how I built my business was at a service provider. You have to put in the time to make that money to get that invoice paid. You have to actually produce something. So yeah, it was just a big mentality, like shift and that, that I could easily make money and it could feel fun.
Amanda Genther (13:09): You know what I mean? Like it, it was just, yeah, it was a big shift that I had to make. And that was really what I was focused on. I was basically honestly in November kind of at like a breaking point where I was like, this is not working and something has to change. And that's when I, that, that flip switched on where I really was like, okay, I need to focus on what's going on inside because something's not working. And I've been doing this for too many years to be at this, at this spot, my business right now. So that's really kind of what shifted at all. And then it took till February, but you know what things happen for a reason, everything happens at the right time. And the program is a million times better than it was when I launched it in October, 2018. I love the name so much better. Like there's just like other, everything just kind of clicked and fell into place and felt really good. So yeah, that was kind of what was happening between October and February.
Melissa Anzman (14:04): I love it. I love it. And it's so common, right? Like, and then probably during that time, you were not only working on the product, but also thinking, is it gonna work? Is it not going to work? How can I make sure that it works and not be scared and all those things and components and when you were ready, like February 26, I think you said to just turn your ads on, like how, what, like, was there something about that day? Did you set a deadline or it just felt like today's the day I'm ready? Like how did that one moment of like, we're live again happen?
Amanda Genther (14:35): I remember planning out my February. You know, it's funny, like I felt so on top of my game, January was perfectly planned. February, perfectly planned March was perfectly planned and, and like shit hit the fan. And but I remember my February plans and I remember my birthday is February 13th and I wanted to launch the, I wanted to launch a sales page on my birthday. That was my goal. So I was working on it most of like the beginning half of February and had full intentions of launching it on my birthday. And then I was like, okay, no, I should launch the ads out of Monday because that's how I really launched it. I didn't even launch this to my warm audience first because I knew it was going to sell because I knew that people had this problem. And that was really what my audience was asking for.
Amanda Genther (15:24): But for some reason I did not go to my warm audience first to like validate the idea. Honestly, I didn't want their feedback. I wanted to just launch this to people who didn't even know me. And I kind of was like, if this is gonna, you know, if this is going to sell to people who don't even know me, then I can sell it to people who know me. So that was kind of like rock slash again. Well, I mean, it, you know, it goes quote unquote against all of the date and make sure someone wants it and your audience loves you the best. And so start with them. I will be honest. I would have probably done what you did too. Like I, I just, my audience feels so curated to me that I'm probably a little bit more nervous to let them down.
Amanda Genther (16:05): And so I probably would have gone cold audience too. I've just like, test it. Let me dip my toe in the water just to make sure it's right. Because it's like, if you totally fall flat on your face, nobody's gonna know because no, nobody in your audience actually knows that you even launched this thing. So it's so true. That's so funny. Right? Like our, just mindset around that. Okay. So with this launch, like I know it's been banana. So what has worked for you as you had either thought it would, as you hoped it would. I never honestly, like I saw other people having success with these low ticket offers and it was one of those things where like, okay, I can do this. You know, like, like prep, like pepping myself up and all this. But I honestly like it's beyond what I thought that it could possibly do.
Amanda Genther (16:52): I'm shocked every single day when people are just like buying it and buying it and buying it. And I don't know any I'm like, I don't even know who this person is and they go on to then buy other things. Like they, I have people multiple times in a week come into this one product and then buy everything else that I sell because they were like, I just wanted to binge everything. I'm like, this is amazing. Like the fact, like if I was building my email list with just the freebie offered, that doesn't happen. Right. But I'm building my email list with a $37 offer making fantastic revenue, like net revenue minus the ad expenses, minus my ads manager, all of that. And they're still going on to buy more stuff. And I think that just comes down to the fact that like, once someone buys something from you one time, it's you they're like, what is it like 600 times more likely to buy another thing from you? And I think that's true. I mean, I think what is happening is I'm putting this offer out there. It's an immediate, specific need that people have. And then they're just like hooked. And it's like, once you, once they pay me once they're like, okay, what else can I buy? And it's just, it's so much the case.
Melissa Anzman (18:04): I love that. And like what me sort of back up for a second to let our listeners understand a little bit more about your offer. Now I'm not going to have you uncover any of your secret sauce, so to speak, because I know that you have that under wraps right now, but I will tell you from a buyer's perspective what my experience was, and please poke holes in it if it's incorrect. So I you're doing a lot of ads, Facebook ads specifically for slay your sales page. And then it's a $37 offer. And I will just tell you, like, first of all, I love your stuff. And so I bought it without a thought, even though I know you and would be in like a warm audience for you, I still bought it. So it was super great. Your transformation and deliverable was cool, but inside it was a, wow.
Melissa Anzman (18:53): I just want to say that for everybody, for $37, you over-delivered and gave so much and such good content and in an additional really good user interface. So everything about it was a wow. And I think that's really important because if you don't wow, your user, like if you don't wow, your customer, I don't know that they're going to necessarily come back. Right. Like I, I do think that that was super helpful in what you did. In addition to that in your buying process, you use a lot of really cool and smart tactics. Now, again, this is the buyer's experience. So from what I remember of buying, you did offer an upsell of sort of like a companion product of if you need this, you likely will need this as well. So here's your opportunity to buy it. Is that correct? In me saying that? Or was it just sort of the funnel I went through?
Amanda Genther (19:51): Yeah, no, that's, that's totally correct. And that's that's the, that's the, really the secret of how to really profit from this type of funnel, because on the front we're offering just a $37 offer, right? So you, you have to have a lot of people coming in in order to really make money from a $37 offer, which obviously the Facebook ads help. And that's the thing I love is I tell people like you don't have to have a big audience to be able to sell this because a lot of the times when we're selling these low ticket offers, you either have to have the money to spend on Facebook ads or at least to be able to test. Because honestly you don't. Even when I started these Facebook ads, I didn't have a ton of money to spend on Facebook ads. Like I didn't have just a bunch of money sitting in my bank account that was like, okay, I'm just going to throw this money at Facebook ads and see if it works.
Amanda Genther (20:38): I started off very, very small. So you can too. And the, the great thing is you don't have to have a super large audience. I don't have a super large to be able to make money from a very low priced offer. So the, the key here is that you have to place additional offers to drive up that average cart value. So for example, in February, I have my numbers pulled up here just to give people an idea in February, I had 500 or I'm sorry, 379 total customers. And on a $37 offer, my average order value is $49. So crazy. Yeah. So how you get to that is like I had, so from your perspective, Melissa, I had a $37 front end offer. Then I had a $17 order bumps. So that was my that's my anatomy of a funnel workshop. It's a prerecorded workshop that gives you the basically the six step formula to creating a sales funnel for your business, which makes sense.
Amanda Genther (21:42): And it goes hand in hand with the sales page, because for me, my audience, if they're buying a sales page template, then they're likely interested in learning more about sales funnels. So that's a $17 workshop. Then once you're done purchasing that, whether you purchase the workshop or not, everybody's purchasing Slayer, your sales page for $37, no matter what. So then once you complete that purchase, you're taken to an upsell page, which offers them my 22 pack landing page template bundle for only $97, which is a huge steal. I mean, huge. Like I try and like make this no-brainer pricing, like yes, yes, yes. So that people are just like binge, like they're just like binge and buying and they're just like add to cart, add to cart, add to cart. And that it's, that's really, I think the secret is like, if you can't get your order bump in your upsell to work, then it's going to be a lot harder to make really good profit from this type of funnel.
Amanda Genther (22:40): I love that. And I appreciate you sharing that. And I also want to point out what you're not saying, which is you didn't upsell them into a one on one mastermind that costs $12,000 per year. Right. Like I see that all the time and I'm like, okay, we just met, like we had a handshake and you're trying to marry me. And I'm, I'm not there. Like, we're, we're just becoming friends. So your offers made sense with what that person was there to purchase. We're reasonably priced, but added a ton of value in this same type of deliverable that they were already marching towards. And I think that's what makes those upsells and bumps so successful is it's well, yeah, I need that too. You're right. If I'm going to write a sales page, I need to know about a sell it. And I mean, I know how to design the page.
Amanda Genther (23:28): So altogether it's one sort of, I always say, pull the thread, you're pulling the thread for that customer's experience. Yeah. And it's just, it's funny because this is a formula to creating a sales funnel for your business, which makes sense. And it goes hand in hand with the sales page, because for me, my audience, if they're buying a sales page template, then they're likely interested in learning more about sales funnels. So that's a $17 workshop. Then once you're done purchasing that, whether you purchase the workshop or not, everybody's purchasing Slayer sales page for $37, no matter what. So then once you complete that purchase, you're taken to an upsell page, which offers them my 22 pack landing page template bundle for only $97, which is a huge steal. I mean, huge. Like I try and like make this no brainer pricing, like yes, yes, yes.
Amanda Genther (24:21): So that people are just like binge, like they're just like Benjamin buying and they're just like Magna Carta, add to cart, add to cart. And that, it's, it that's really, I think the secret is like, if you can't get your order bump and your upsell to work, then it's going to be a lot harder to make really good profit from this type of funnel. I love that. And I appreciate you sharing that. And I also want to point out what you're not saying, which is you didn't upsell them into a one-on-one mastermind that costs $12,000 per year. Right. Like I see that all the time and I'm like, okay, we just met, like we had a handshake and you're trying to marry me. And I'm, I'm not, they're like, we're, we're just becoming friends. So your offers made sense with what that person was there to purchase.
Amanda Genther (25:09): We're reasonably priced, but added a ton of value in this same type of deliverable that they were already marching towards. And I think that's what makes those upsells and bumps so successful is it's well, yeah, I need that too. You're right. If I'm going to write a sales page, I need to know about a sell it and I need to know how to design the page. So all together, it's one sort of, I always say, pull the thread, you're pulling the thread for that customer's experience. Yeah. And it's just, it's funny because this is the exact same stuff that I was teaching in my irresistible sales pages course. And just by pulling things up, pulling it apart and putting it into rather than it just being like one big package where they have to see everything at one glance and make a decision, it's really pulling it apart, putting it into different like components or like different rooms.
Amanda Genther (25:59): Right. So like they opened the door to one room and they learn how to write their sales page. And then I take them through another door and it's like, okay, here's how to actually take your sales page and put it into a sales funnel so that you don't have to be constantly selling all the time. And then, Oh, here's another door you need. You just wrote a sales page. Let me show you how to design your sales page now, you know, so it's really just taking it one decision at a time versus having them make like a larger decision for a larger investment. So I just, I just think there's a lot of like buyer psychology that goes into that. And really like, I work with people one on one through just like consulting calls to re really like flesh out the offer suite that they have inside of these low ticket offer funnels.
Amanda Genther (26:44): And that's the real key here is like, they have this amazing offer, but it's not selling. And I kind of take them through, I'm like, okay, let's how does your customer think? Like if they're buying, let's say a pack of like Pinterest templates done for you, Pinterest templates, what's the next thing that they need to be able to do in my mind. The next thing that they would need to do is like, okay, they've got all of these Pinterest templates created so that they can start pinning them, but what are they actually like? What about like the title of the Pinterest pin? What about corruption and the key words and, or working with tailwind, like how to actually set up tailwind, like, what's that next problem that they're going to like run into after they've designed these pins and you really just have to know your audience or ask your audience if you don't feel like you know them, or if it's like a different topic you're talking about, but really just put yourself in their shoes and just imagine yourself, like going through this journey, like, what do I need next? What do I need next, rather than just trying to slap a bunch of products into an offer and calling it a day, which is what I see happen a lot, because they're like, I just want to get this low ticket offer funnel launched. It's only $37. So I'm just going to put a bunch of stuff together into a bundle and just sell it like that. But if it doesn't make sense to your customer, it doesn't matter how much it costs. They're not going to buy it
Melissa Anzman (28:05): Well. Or, I mean, I'm thinking absolutely first and or they're going to buy it and then come on the inside and be like, what I just did that I just did that. I just bought another low and low ticket offer. And it was like such a good juicy offer. They did such a good job in their Facebook ad. I bought it from a cold audience, Facebook ad, and I got in and it was nothing about that topic. Like I was so confused and was upset because I bought that thing for a specific reason. And it ended up that thing was like a PDF. And then inside of their platform, which happened to be in Kajabi, it was like a whole different thing. And cause they wanted to upsell, you know, of course or something. And I was so confused. And so it's not about slapping things together.
Melissa Anzman (28:55): That's not going to work. It's being intentional about how you pull the thread or connect the dots. Or I love your analogy of opening the room of bringing your buyer through the solution because they need it. You know, they need it. It's just how you present it to them. So all that being said, I mean, this was a really good launch. I want to know though, if there's anything as part of the launch or things that you've gone back and tweaked that perhaps didn't work as well, or you were able to make them better, or even like a challenge that you encountered that, you know, you were able to adjust or pivot around.
Amanda Genther (29:31): So I mean a few things, I think these types of funnels, it's definitely like a work in progress, right? There's a lot of like tweaking that you have to do to like get the numbers right. And make sure that you're hitting like the good, like benchmark conversion rates for each of these different pieces. And one thing I did was I noticed in the very beginning, almost everybody was buying the anatomy of a funnel workshop because I had it, I was had it priced at $12 and I was like, okay, you know what I'm gonna do. I'm gonna bump this up to $17. So it was just $5. And I'm going to see if that makes a difference in how many people purchase it and it didn't make a difference at all. In fact, I think it actually went, the conversion rate went up because again, like we think pricing things lower is good, but by pricing it like even $5 higher, it just increases that perceived value.
Amanda Genther (30:20): Just that much in your customer's mind to where they're like, okay, add to cart. And honestly, I don't think that $5 is a huge difference for that, right? Like 12 to 17, like that's not going to make a, that's not a make or break decision. So what happened was I was able to just make an extra $5 from every single person who purchased the ups or the order bump. So that was one thing that I did just to test it out and say, you know, will this affect how many people actually buy it? And another thing I did was, you know, once I knew that it was working, then what I did was I went back to basically anything sales page related in my business, like any freebies that I had, any blog posts that I had. And I optimize those to send people to this low ticket offer.
Amanda Genther (31:05): Because again, yes, I could send them to a freebie, but a $37 offer, that's gonna pack like a ton of value is more valuable in my eyes than just giving someone a freebie. That's going to leave them kind of like, okay, well I need to now know how to actually do it. Like I need someone to actually help me do it. So I'm just giving them the information like here it's 37 bucks, take it, run with it. You've got everything you need. Versus like sending them down a freebie like whole basically where they're just kind of like, okay, here's a freebie, here's another freebie. Here's another greedy. Okay. So let me make sure I have this correct. And tell me if I'm wrong. So in S you've basically pulled down all of your freebies, like you're not pointing people to sign up for my list to this and get this freebie.
Amanda Genther (31:48): You're sending them to, here's a great slay, your sales page, $37 offer. Is that right? So on my website, no. So on my website, I still do offer my free mini course sales page success secrets, because it is a really good, like it has, it gets a lot of opt-ins every single day. But what I did was inside of that course, because that's the number one freebie that I have that is getting the most opt-ins every day. And it's right on. I'm like it's right on topic for the actual product is I went into that product, which is also hosted in Kajabi. And I made sure that, like I included a lesson that said, here's your next steps? And it leads them right to slate your sales page. I have on the sidebar, it says, are you ready to write your six figure sales page?
Amanda Genther (32:32): And it has a link to slay your sales page. I'm making it very, very clear that I have this $37 offer that can help them. And I think sometimes we shy away from that. It's like, Oh, go find it if they need it right face, like, I even have like an announcement announcement bar at the top of the product that says like, Hey, write your sales page for only 37 bucks. You know, like I am giving, I'm putting it in every single place Kajabi will possibly let me put it to make it very obvious because people will still miss it. Like even when you're doing that, people will still miss it. I also added, I get this question a lot actually is, is there people ask me, like, is this an offer that you only sell through Facebook ads? Or do you actually add this offer to your website?
Amanda Genther (33:15): And I add it to my website because why wouldn't you like, like if people are coming into my world and they're buying this, but then they're going on to buy other workshops I sell or join my membership site or whatever it is, why would I not put that on my website? I am not going to make it hard for people to purchase this and come into my world because it's basically, you can treat it like a freebie. Like this is a replacement for a bunch of your lead. Magnets is just a $37 offer because people come in at $37. It's not a big investment. So they don't, even if they don't know me, I mean, most of my, most of my customers are cold traffic. So they don't know who I am and either it's going to be a really great first impression. And they're going to be like, who is this Amanda chick?
Amanda Genther (33:58): Like, I want to buy everything she sells, if this is the quality that I, you know what I mean? Like this is the quality, or if you're not doing a great job, they're going to come into your world and they go, well, this isn't what I want. It kind of like the experience you had and like this, wasn't what I wanted. And they're not going to buy anything else from you. And they may or may not ask for a refund cause at $37, you're like, okay, is it worth my effort to even ask for a refund? Or should I just like chalk this up to a loss or whatever it is. But it's, it's really a, it's a very low commitment ask at $37. So that's yeah, I kind of treat it like a freebie, like even anytime I'm on a podcast that I'm talking about sales pages, if they allow me to, I do, I do say like, Hey, if you guys want an easy way to write your entire sales page, I have a product for 37 bucks.
Amanda Genther (34:45): You know what I mean? Because not like I'm trying to do cold audience pitch, right. To a $500 course anymore. That's a much harder sell at 37 bucks. They're like, okay, I'll try it. Like, I'll see if it works. If not, then, you know, no, no, no big deal. You know? So, but at 37 bucks, like you don't have a lot to lose. Definitely. And really quick, I don't even know if you have the numbers, but the metric scheme me is curious. Do you find that those who go through your free opt in course, are they converting to your $37 product at a high rate? Or is it too soon for that? It's too. I do not know that. I'll be honest with you. I have been super, super bad at tracking those numbers. I'm like more like, kind of in the numbers of figuring out like how many people are opting or how many people are buying the order, bump, how many people are buying the upsell.
Amanda Genther (35:37): But that is my goal. And that's actually what I'm working on is going back through. And I'm actually working with someone to help me even easier, like be able to track where are the customers actually coming from? Are they coming from Pinterest? Are they coming from podcasts? Are they coming from the free course? I'm having someone help me set that up because I want to know like, where are most of these customers coming from? Like even I have a cart abandonment sequence set up for people who start to purpose and then they don't end up purchasing. So that is like the next phase that I'm kind of going into right now is figuring out, okay, I know this funnel is working. This is only the second full month. April's the second full month that the funnel's been running. So that's where we're at right now is really figuring out, okay.
Amanda Genther (36:21): Most of the, most of the traffic in March came from Facebook ads. I know that, but now that we've made all these tweaks and I'm talking about it on podcasts like this, or if I'm in a summit talking about it, I want to know, is that actually moving the needle? Like, are people actually coming from those sources? So that is my that's my next step. I love it. So one last question before I ask for your advice for others, and that question is you and I are both tech builders. So I always ask the tech questions. I always preface it though, by saying that the tech that you use may not be the best tech for somebody else. I don't believe in a plug and play system for that, but for this launch and this product, I'd love to just have a quick rundown of the tech that you're using to put it all together.
Amanda Genther (37:06): So outside of Facebook ads, tell me all the things that you are using from a tech perspective or software. Yeah. So I'm using, I use WordPress with the Elementor plugin for my sales pages, landing pages, anything like that. I use thrive cart for my checkout system, which I am totally 100% in love with never will go to another system. And then I'm using Kajabi for my course platform. So I teach both like, even like for this type of funnel, I teach people how to use my setup, where they're using WordPress thrive cart in Kajabi, but then I also teach you how to do it totally inside of Kajabi, if you just want like an all in one system, cause you can do it all inside of Kajabi or you can use a little bit like I love Thrivecart and I won't use anything except for Thrivecart.
Amanda Genther (37:49): So I kind of have to make it work to where it'll like be connecting, but I have my whole business set up like this, everything, anytime you purchase anything from me, it's likely going to go through thrive cart and then put you into a Kajabi course. So I've got it kind of down Pat, but yet I'm the same way. I'm the same as you. I always tell people like first when they asked me like, what tools should I use? The first question I ask is, well, what tools are you already using? Like in queue? Like what are you already using? I don't want to try and tell you, like you have to use this system in order to make this work because that's just not true. And that's an excuse that honestly, people tell themselves like, well, I can't do that because I use this tool and that's such an excuse, like do not let the technology stop you, you can make this work.
Amanda Genther (38:33): And you can definitely try and use the tools and systems that you already use. But I also want to make sure I point out, because like you said, Melissa, you had a good customer experience as far as coming into my course. And that is such a huge thing that I think people forget about where, when it comes to actually delivering the product, they're like, well, I've already got the sale. So now like that part isn't as important as long as they get the information, but I want to make sure, like, you're putting just as much attention into the delivery of the product as you are the sale of the product. So I do think that that's really important. Don't skimp on that step because it is really important for just like your customer's journey with you. Absolutely. I just also add to that, that it doesn't have to be an expensive product solution, right?
Amanda Genther (39:19): Like Kajabi is one that you and I are both very familiar with. There are others like it, like Kartra et cetera, but you can also do that in a teachable or Thinkific or I have mine in, on a plugin and WordPress and Zippy courses back in the day. I just dated myself. Yeah. But that they're still running strong, not in a bad, it's the things you learn. I'm probably their only customer that keeps emailing them for support though. Right. And I'll be honest too. Like one little caveat here is like, the reason that I use Kajabi is because I also designed templates for Kajabi. So for me personally, it doesn't make sense. I could go to something like teachable, which has a direct integration with Thrivecart. But the reason I don't is because I need Kajabi in order to design a landing page templates for my shop.
Amanda Genther (40:10): So yeah, it makes sense for your guys. You're being intentional of what you're choosing, which is exactly what we both want people to do. You don't need 5 million different systems. Like again, like use what you have. If I already need to have an account with Kajabi in order to create templates, I'm not going to go and sign up for teachable or Thinkific when I could just host everything in Kajabi, you know? So totally, totally. So what is your one piece of advice for others who are trying to explore or launch a similar product at the, at sort of that low ticket item price? Yeah. My biggest piece of advice is like, don't give up.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.