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LY Podcast Ep. 26 feat. Laura Leigh Clarke

Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth, when she realized she was a vanilla life coach.

In this episode, Laura talks about her realization that she wasn’t be uniquely who she is and how she pivoted her business to let her authentic self shine through… and how that impacted her business and life.

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Launch Plan Challenge: Learn how to earn more

When people write to me about their launches, often their biggest question is, “Why didn’t I earn more from my product launch?”

  • I did everything right, but I still didn’t meet my projections.
  • I have a great product, why don’t moe people want it?
  • I wasn’t quite sure what to do, so I just launched.
  • I have no idea what to launch… so I’ll just wait.

And these less than stellar results, leads to frustration and for some, the urge to give up – on their business, on their product, on their dream.

It’s time to break the “failed launch” cycle and try something new. I have created a 7-day FREE challenge, ahem – bootcamp, so you can get out of analysis paralysis and start making money now.

It’s free and it will help you take your business to the next level. Ok, and it may even be a bit a fun too. The challenge start on March 9th. I hope you join us!

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6 Steps to Every Launch

When I worked on my first launch, well before the word “launch” was a thing, we basically threw everything up on the wall and watched to see what stuck and what… didn’t. Every launch since then, I’ve been tweaking, learning, watching, doing.

And it became clear that there were very specific steps or phases that every successful launch goes through.

Want to know the secret? Well, here you go:

The 6 P’s of Launching

1. Product

Too often, people plan backwards and start with how much money they need to earn quickly instead of starting at the beginning – the product/service that you are creating. Which never leads to a successful launch.

Instead, you need to start with the product itself. Maybe you already have an idea in mind or are on the other end of the spectrum, and have a lot of ideas but aren’t sure which one to choose. Neither approach is ideal or leads to success.

Your product isn’t about your idea – it’s about what will provide the most value to your customer. The number one solution that you can deliver to them, to get them the transformation or solution they are seeking.

Choosing your product, along with how you are going to deliver it (course/eBook/membership site, etc.), pricing, timeline, and so on – is the most important step of the entire launch process. Get this “P” wrong or even slightly off, and you won’t be able to even get close to the potential of your launch.

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LY Podcast Ep. 25 feat. Shannon Whitehead

Shannon Whitehead from Factory45.co, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd).

In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

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Why Does Launching Look So Easy?

It never fails. You saw your favorite online personality or coach just launch their new product and think:

“This is so easy, why don’t I create my own product and launch it to the world? It’s an easy way to earn a quick buck.”

Anyone who has ever launched, just read that and sighed on your behalf. Launching looks easy on the outside, maybe even a quick way to earn money and be your own boss, but it’s not nearly as easy as it looks.

Why It Looks Easy?

Let’s clear on why someone else’s launch looks so easy… and why yours won’t be nearly as “easy” as you think it will.

For starters, you have no idea the work that has gone in to the backend of the launch. Next, you have no idea how well their launch is actually selling or converting – and even if you think you know, trust me… you aren’t really getting the true numbers. You have no idea how many people are working on the launch, how many people are on their list, and how many times it’s be launched before – with varying degrees of success and failure.

In other words, just remember it’s never as easy as it looks.

Launching Isn’t A Quick Way to Earn Money

Now that I’ve reminded you how appearances can be deceiving, I want to dispel you of the notion that launching is a great way to earn fast cash. There are many people out there encouraging business owners to simply create a product… and voila: instant cash flow.

That couldn’t be further from the truth.

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