We’ve all seen it happen. Maybe you’ve even done it yourself. You see someone else, maybe someone “big,” run an amazing launch and you want yours to be just as good.
So you copy their launch. Copy is the biggest form of flattery, right?
Obviously they are successful – so why can’t you just plug and play into their launch plan/sequence and get the same 6-figure results? They’re the “big guys” for a reason.
Except when you copy their approach, you don’t get the same results. Perhaps you sold less products than last time.
It’s an easy trap to fall into – copying someone else’s launch for a similar product of your own. But it’s one of the worst traps you can fall into for the success of your product.
3 Reasons Why Copying Doesn’t Work
1. Your Biggest Differentiator is YOU
There are a lot of plug and play systems out there that provide you with the framework and even scripts, to ensure your success. But in those systems, much like if you simply copied your favorite online marketer, you lose your “special sauce.” You don’t incorporate what makes you likeable to your audience in the first place – you.
We all have our own point of view, voice, thoughts, theories, and so on. Your audience signed up to your list or come back to your blog or buy your products and services because of your unique point of view. So why would you ignore that element?
Audience size is one of those subjects that tends to freeze people into place. Most entrepreneurs don’t feel like they have a big enough audience.
That they need to spend a lot of time and money on traffic generation or acquiring new leads, before they can launch something. And let’s not get started on how we even define a “big audience” (more on that later).
Here’s the truth: you can sell products and services without a list at all.
Gasp. It’s true. It’s probably not what the traffic and online marketing experts are telling you, but the bottom line is this – an email list is not the end-all-be-all to sell things as a business owner.
In fact, let’s get real here… email lists are a relatively new concept. Products and services have been sold for thousands of years before the collection of emails was a thing.
Know this – you can sell without a list.
But I need a list… right?
The truth is, right now it is easier to sell your products and services to people who have signed up to your list. They trust you enough to welcome you into their inbox and want to hear what you have to say.
Your email list is definitely the most effective way to sell your products and services, especially when compared to other online methods, such as social media or advertising. But not having a list shouldn’t be a barrier for you to sell.
When you look at all of the possibilities for your business over the next year, it can seem daunting while at the same time, exciting. There are so many opportunities; so many ideas; so many ways you can grow your business. Some would say endless ways.
One question I get a lot is, “Should I even do a launch for my new product/course/service?”
Today’s online marketing standards have been shifting, and there has been great emphasis on launching. Particularly BIG launches for high-end products.
This concept isn’t necessarily a new one, but the idea of making a big splash when you open your cart, is definitely the advice you can find everywhere. And while there are so many merits to doing one big launch, I’m want you to know that there are other ways to sell your product/course/service.
The quick answer to should you launch, is YES.
But how you launch is completely up to you.
The idea behind doing a big to-do or launch around a new offering, is to get as many eyeballs as possible on what you’re selling. Essentially spreading the widest net possible with hopes of converting high number of customers during the open cart time frame.
Tim Grahl, for many years, was the man behind bestselling books and authors – helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim’s, I was excited to get his take on launching – and he shares with us two launches of his course, Instant Best Seller.
As you’ll hear, Tim shares specific and actionable information on what he did to take his course from disaster to a high-performing launch – and how you can too.
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Note: I’ll be holding a live free webinar training on Thursday, October 30th at 2pm PT / 5pm ET sharing the 3 Biggest Mistakes You’re Making with Your Launch. Click here to grab your spot.
Now on to Part 2 – Launch Plan Deconstruction
By now you have taken a deep look at your past launch and completed all of the action items in part 1, here. Which leads us to the remaining components for a successful launch. If you are looking for a more high-touch approach, check out the Launch Rehab Mastermind.
In Part 1, we covered Your Personality, Audience Evaluation, and Timeline/Timing. The remaining components of a successful launch are:
- Content Planning
- Traffic (incoming eyeballs)
- Outreach: Marketing, Advertising, Promotion
- Price and Buy Now
And of course, here is the launch plan again:
So often, we get excited and wrapped up in our product and how great it’s going to be and ultimately how “life changing” it’s going to be for our audience… forgetting that we have to create a lot of content to support the launch.